What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad.

Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing.

This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization.

If you’re chasing full value—not fast settlements—this one’s for you.

You’ll learn:

Why life impact reviews and story-driven advocacy drive big verdicts
How “On the Verge” became a brand, a mindset, and a podcast
Why BAM (Brand Advantage Monitoring) beats basic attribution
How Danny uses AI and validation to 3X productivity (without risking client care)

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.

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331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel