Personal Injury Mastermind w/ Chris Dreyer

Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV’s rise, a full rebrand from his father’s household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he’s seeing today — the PE squeeze, the real math behind auto, rebuilding intake to stay fast and calm, and why adding comp, probate, and matrimonial can create steadier cash flow when PI margins tighten. You’ll learn: How private equity is changing auto PI economics, and why it’s costing more to get these cases even as volume looks strong. Rebranding from a household-name TV firm to Walner Law: new name, number, colors, 100+ billboards, and the real risk of starting over. Building a low-stress intake floor that protects focus, speeds up sign-ups, and turns more calls into contracts. Expanding into comp, probate, and matrimonial to monetize existing demand and stabilize cash flow. If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

The legal tech boom isn’t coming. It’s here. And while most PI firms are still comparing case management systems, venture capitalists like Zach Posner are quietly backing the tools and “Law Firm 2.0” models that will define the next decade of plaintiff practice. In this episode, Zach – Co-Founder and Managing Partner of The LegalTech Fund, the first venture capital fund focused exclusively on legal technology – breaks down where the smartest money is flowing in legal tech, how AI and automation are being productized for PI, and what separates firms that compound their advantages from those that get buried under complexity. You’ll learn: Why “Law Firm 2.0” firms will quietly outgrow traditional PI models How referral marketplaces, automated call centers using LLMs, and tools that scan your files or mail are already changing intake, QA, and case operations in PI Simple questions to pressure-test whether a new tool fits your workflows or will stall your team If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and uses a simple KPI stack to keep his PI shop healthy in a brutal market. You’ll learn: The real ROI timelines behind digital, radio, and TV (and how to know if your spend is actually working) The simple KPI mix that reveals whether your firm is healthy, overstaffed, or running too thin What high-performing intake teams focus on to consistently convert wanted leads Ways firms are using AI and mass-tort diversification to stay resilient in unpredictable markets If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Shawn Denney, a digital marketing VP with 15 years in SEO for law firms, and Logan Mosby, SEO Director with a decade of experience, dive into the impact of AI on law firm visibility. They explain how directories like Super Lawyers and Yelp act as ‘authority amplifiers’ for LLMs. The duo highlights effective strategies for optimizing profiles and case results, which can significantly influence AI recommendations. Discover how structured data and third-party validation enhance trust, ultimately helping law firms stand out in a competitive landscape.

When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone now drives over 90% of his new clients. Janosov, of Papcsy Janosov Roche Trial Lawyers shares the overlooked details that turn “unwinnable” files into viable cases… and why other attorneys call him before anyone else. You’ll learn: How notice requirements quietly kill good cases Why being willing to take a case “all the way to the end” attracts referrals The intake structure his firm uses when every file is complex How focus groups and discovery help him see what the defense will miss If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

When a client feels in the dark, your team pays for it. Missed updates turn into surprise calls, disrupted workflows, and demands that lack the real story of treatment. Hona Co-Founder & CEO Manny Griffiths breaks down why client uncertainty is an invisible cost center, and how structured updates, pain journaling, and consistent communication can protect your team’s time and strengthen damages. You’ll learn: How weekly pain journals turn missed moments into real settlement value Where case management systems fall short on client-facing communication How firms are using Hona to unify phone numbers and simplify intake The hidden cost of inconsistent communication across the client journey If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to show up in the courtroom over and over. From trying 10 to 15 cases a year for more than a decade to treating every trial as “life or death.” Rowley explains how he turns fear into fuel, pressure-tests his cases with focus groups and data, and builds generational justice. You’ll learn: Why Rowley says to try any case anywhere; and how taking hard, small cases built the foundation of his trial prep mindset What younger lawyers should know about courtroom access, and why real trial opportunities are more available than they think How Rowley builds a purpose-driven trial team focused on justice, quality advocacy, and a shared “why” behind every verdict If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal Operations at EvenUp, breaks down how AI-driven workflows turn stalled files into speed, accuracy, and higher outcomes. From knowledge-graph extraction to litigation continuity, learn how to run your firm like a business that closes cases faster and settles smarter. You’ll learn: Why faster operations directly raise your firm’s lead value and competitiveness How data shows delays, treatment gaps, and idle demands compound firm-wide How pre-lit and litigation teams can share context without redoing the work If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Jon Davidi, a trial attorney at Panish Shea Ravipudi LLP, shares his insights on leveraging courtroom victories for future success. He emphasizes that verdicts build reputation faster than advertising, and explains how confidence and data-driven strategies help attorneys ask for significant settlements. Jon also discusses the importance of community trust, cultivating relationships for referrals, and the role of mock trials in gaining courtroom comfort. His approach not only enhances case pipelines but also fosters mentorship within the legal community.

Your ad dollars are working — your intake isn’t. Most clients fall through the cracks before your team ever calls them back. Daniel Steinberg built Lawbrokr to fix that, replacing generic contact forms with guided, personalized funnels that educate, prequalify, and convert. The result: higher trust, better data, and more signed clients from the same traffic. You’ll learn: Why static forms lose 97% of potential clients How small design cues from  consumer apps can boost intake engagement Gamified, mobile-style flows that feel human, not bureaucratic Automation that follows up before your staff even picks up the phone If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok