Personal Injury Mastermind

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures.  You'll discover: Why cluttered creative kills your ROI before anyone sees your board How to secure premium placements without premium prices The strategic advantage of right-hand reads that most firms miss Why digital boards rarely deliver the value they promise Smart attribution tactics beyond generic 800-numbers Negotiation secrets to outmaneuver competitors for top locations If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams with us every week. Just hit subscribe/follow.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our survey. 

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “bigger share guarantee.” You’ll learn: How surprise and delight marketing actually drives intake The 3:1 team structure that keeps clients informed and happy Why one-time gifts can create lifetime value How Sam achieves a 6.5-month case timeline without cutting corners If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe/follow. PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our listener survey.

The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO).Sign up for our next webinar: Dominating Legal TV Ads in the Digital AgeIf your firm isn't adapting to AI-powered search, you're already falling behind. In this episode of Personal Injury Mastermind, Rankings.io's Director of SEO Logan Mosby joins Chris to reveal the strategic shifts needed to maintain visibility as users increasingly rely on AI for decision-making. From structured data essentials to review optimization tactics, this comprehensive guide gives you the exact framework to thrive in the new search reality.Key insights: How to conduct keyword research for both traditional search and AI engines Why structured data (schema markup) is now more critical than ever for visibility The shift from keyword density to writing from firsthand experience Building authority through third-party sites that AI engines reference How to optimize video content with dedicated pages and proper schema Strategic review acquisition to rank for "best attorney" searches Monitoring and updating content at the right frequency based on practice area The unexpected importance of Wikipedia and Reddit for AI search visibility Guest DetailsLogan Mosby is the Director of SEO at Rankings.io, where he oversees high-impact strategies for competitive law firms across the country. With over a decade of experience in technical SEO, content strategy, and local search optimization, Logan specializes in data-driven approaches that maximize visibility and revenue.LinkedInChris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore.In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest.From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse.Key insights: Why the brothers prioritized bottom-of-funnel leads before brand building Creating a custom Salesforce ecosystem that drives better decisions faster Implementing a baseball-inspired "WAR" performance metric for attorneys How they're integrating AI across every aspect of their practice The spite-driven NFL lawsuit that launched their firm PIMCON 2025 Tickets On Sale Now: Get yours today!Help shape the future of PIM, take the quick survey here.Guest DetailsAJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations. Bruning Law Firm: Website | Instagram Ryan Bruning: LinkedIn AJ Bruning: LinkedIn Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

PIMCON 2025 Tickets On Sale Now —> Get yours today!When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next practice area.Your personal injury practice has already built the foundation for mass tort success. In this episode of Personal Injury Mastermind, we deliver a crash course in mass tort litigation from the experts at MTMP. From leveraging your existing client relationships to understanding the collaborative nature of MDL leadership, these insights will help you navigate the transition from single-event cases to nationwide litigation. If you're considering adding this lucrative practice area but unsure where to start, this episode is your roadmap.Key insights: Why your current PI client base is already a gold mine for mass tort opportunities The critical differences in case management when handling thousands vs. dozens of clients How to implement a "bucket system" that organizes cases by stage for maximum efficiency The two non-negotiable elements every mass tort case needs: Product ID and Proof of Injury Why collaboration (not competition) is the key to success in the mass tort community How to position yourself for leadership opportunities even as a newcomer to the space The hottest emerging mass tort opportunities that attorneys should be watching today Guest DetailsMike Papantonio: Founder of Mass Torts Made Perfect, is a legal titan who has helped secure more than $80 billion in verdicts and settlements.Sharon Boothe: Vice President of Programs at Mass Torts Made Perfect, overseeing the entire MTMP portfolio including live seminars, monthly webinars, and the MTMP Connect Paralegal College. Ava Cavaco: Attorney at Nigh Goldenburg Raso & Vaughn specializing in personal injury, medical malpractice, mass torts, and medical device litigation. A former healthcare administrator and first-generation college student from Hawaii, Ava also teaches Torts as an adjunct professor at Mitchell Hamline School of Law.Alex Parker: Associate Attorney at Flint Cooper representing thousands of individuals harmed by pharmaceutical negligence. Alex brings a diverse background including complex commercial litigation, products liability, and personal injury defense to his mass tort practice.Ashley Owens: President of the Personal Injury Mastermind Conference (PIMCON), networking expert, and personal branding strategist. Ashley is known for her expertise in connecting professionals and enhancing their networks through her roles as a TV host, speaker, and educator at Temple University.Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

PIMCON 2025 Tickets On Sale Now —--> Get yours today!You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge.Lisa Gorshe and Cara Wall have found it.In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-examination prep, Lisa and Cara reveal how AI is helping mass tort firms scale smarter, move faster, and fight harder for their clients.They’re not talking about hypotheticals. This is hands-on insight from two litigators testing tools, navigating ethical gray areas, and presenting together at Mass Torts Made Perfect. Whether you're AI-curious or deep into prompt engineering, this episode will change how you think about the tech reshaping the industry.Key insights: What happens when your AI assistant knows your case better than your associate? The one AI feature that helped organize 20,000+ pages—and saved weeks of manual work Why seasoned trial lawyers are turning to AI for cross-exams (and what they’re not trusting it with) The surprising metaphor trick that unlocked a powerful opening statement What happens when you treat AI like a coworker—with a name, role, and attitude The real reason AI won’t replace lawyers (but will absolutely replace something else) Guest DetailsLisa Ann GorsheManaging Attorney | Johnson // Becker, Lisa brings over 25 years of experience in mass torts and complex litigation. Known for her even-tempered leadership and strategic insight, she’s guided her firm through massive technological shifts with a steady hand and open mind. Johnson Becker | LinkedIn Carasusana “Cara” WallPartner | Zoll & Kranz, A rising force in PI and mass torts, Cara blends courtroom skill with tech fluency. She’s part of a new generation of lawyers who treat AI like a teammate—and know how to use it to get results. Zoll & Kranz | LinkedIn Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice.Elizabeth Larrick discovered a third option.In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and mid-sized personal injury firms. Elizabeth explains how this approach allows firms to maximize case value without requiring the extensive resources traditionally needed to handle high-value cases.Key insights: Virtual focus groups can help firms identify case strengths and weaknesses early in the process These cost-effective alternatives to traditional focus groups help small firms make strategic decisions about whether to litigate or settle The approach allows attorneys to identify blind spots before major depositions and expert testimony Focus groups can be conducted throughout the case timeline - as short as one hour early on, with longer sessions as trial approaches Guest DetailsElizabeth Larrick works primarily with solo practitioners and small to mid-sized firms, helping them make strategic decisions about high-value cases without requiring the traditional "war chest" that larger firms maintain. Elizabeth Larrick: LinkedIn, Podcast  Larrick Law Firm: Website Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder.In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, this episode offers candid insights on ownership, operations, and making the right choice for your career.We discuss: The moment Joe realized he needed to make a change despite his success as an employee How Joe built a 20-person team and 700-case inventory in under two years Balancing pre-litigation and trial work to maximize case values without sacrificing cash flow The exact intake systems Joe uses to manage leads and maximize conversions Why the highest-paid trial lawyers don't necessarily need to own firms How working in North Carolina's contributory negligence system requires different case selection Guest DetailsJoe Volta is the co-founder of Chandler & Volta Law, a personal injury firm handling 700+ cases across North and South Carolina. Known for his social media presence as @HighVoltageLaw, Joe has built a thriving practice through a combination of referral relationships and direct client acquisition while maintaining his focus on family and work-life balance. Joe Volta: Instagram, LinkedIn Chandler & Volta Law: Website  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs.Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive TrafficIn this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising.We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest DetailsBrianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals.Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.We discuss: The unexpected strategy that brought 200 cases in just six months How cold outreach created a "first call" status with major out-of-state firms A counterintuitive approach to case management that clients love The digital tool that's transforming how small firms acquire cases Why hiring decisions make or break a firm's growth trajectory Finding the sweet spot between local identity and regional reach Guest DetailsTravis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend. Travis Meltzer: LinkedIn Travis Meltzer: Website, Instagram   Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect