Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.
In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.
You’ll learn:
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Why client service—not ad spend—is Michael’s growth engine
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How SmartAdvocate and custom GPTs drive consistency across six offices
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What B2B lawyering looks like in an age of consolidation
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How to maintain trust and transparency with high-volume referral partners
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