Most lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a social media phenomenon, Ryan breaks down why authenticity beats credentials in modern legal marketing.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, former firefighter turned employment lawyer Ryan shares how he built a following of over 1.9 million people through education instead of advertising. Ryan found his path and revolutionized legal marketing by focusing on authentic content that serves his audience.We discuss: How to build trust through education instead of sales Why practice area shouldn't limit your content strategy The power of showing emotion and being real on camera Why competing with big firms on their terms is a losing strategy The metrics that actually matter for social media success Guest DetailsRyan Stygar is a former firefighter who spent four years battling California's wildfires and serving as a desert-rescue specialist in the Ocotillo Wells region before becoming an employment lawyer. He's built an incredible following with 1.9 Million TikTok followers and 191K YouTube subscribers. Ryan Stygar: LinkedIn, Website, Books Centurion Trial Attorneys: Website, YouTube, Podcast, TikTok, Instagram Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro02:11 Why Ryan Left Firefighting 04:14 Starting from Zero: Early Days of Marketing 05:47 The Anti-Sell Approach: Education Over Advertising 07:03 Content Strategy: Why Practice Area Doesn't Matter 08:41 The Evolution: From Polished to Authentic Content 13:20 Organic vs Paid Growth: Strategic Approach 14:33 Building a Personal Brand vs Traditional Marketing 15:34 Don’t Box Mike Tyson: Play Him at Pickelball 16:25 The Power of Authenticity and Work-Life Balance 17:30 Closing ThoughtsAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Mike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this data-driven episode of Personal Injury Mastermind, Mike shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms.We discuss: The real reason some Google Ads campaigns crush it (while others fail) How to turn data into media coverage and high-authority backlinks Why your website is the biggest factor in securing seven-figure cases Organic vs. paid social for social Smart strategies for new firms entering competitive markets Guest DetailsMike Perez, has conducted pioneering research on legal consumer behavior through iLawyer Marketing and 1.21 Interactive. His click studies and heat map analysis have revolutionized how elite firms approach digital marketing, leading to breakthrough insights about how serious clients actually choose their lawyer. Mike Perez:  LinkedIn iLawyer Marketing: LinkedIn, Website, Instagram Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro03:15 Click Studies: How Clients Actually Choose Lawyers 05:30 The Truth About LSAs: Is the Golden Age is Over?06:57 Put it All on Google Ads: Why Six-Figure Budgets Win (And Small Spends Fail) 09:45 Fight Fake Reviews & Spam to Boost SEO11:42 Earned Media: Turning Data into Headlines13:15 Designing the Perfect Website to Attract Seven-Figure Cases 15:00 The Ultimate Marketing Mix: Strategies from Startup to EmpireAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse that's converting at elite levels.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Your firm can live and die by intake. In this episode of Personal Injury Mastermind, James Helm returns to share how TopDog Law scaled their in-house intake team while improving conversion rates. From AI-powered quality control to precision scheduling, this is the blueprint for building a modern intake operation. If you're ready to move beyond basic CRM and transform your intake into a revenue engine, this episode is your roadmap.We discuss: The real reason most law firms miss calls (hint: it's not understaffing) How Top Dog improved web form conversions from 25% to 29% with one change When to choose out-of-box solutions vs. enterprise platforms like Salesforce Using AI to flag high-value calls and monitor quality Data-driven scheduling that eliminated overflow calls The exact metrics that matter for measuring intake performance Guest DetailsJames Helm is the founder of TopDog Law, handling thousands of calls monthly across multiple states. Under his leadership, TopDog has built one of the most sophisticated intake operations in the legal industry, combining cutting-edge technology with precision operations management. James Helm: LinkedIn TopDog Law: Instagram, Website, TikTok, Facebook  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro04:01 Evolution from Call Center to In-House Operations08:24 Agent Performance & Turnover Management13:19 Converting Web Forms vs Inbound Calls16:42 Quality Assurance & AI Integration22:00 Staffing & Scheduling Challenges28:27 Tech Stack & Salesforce Implementation30:21 CRM Solutions for Different Firm Sizes33:43 Future of AI in Legal Intake35:30 OutroAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Stop throwing away marketing dollars. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call. Legal intake expert Yani Smith reveals why most firms are leaking cases – and exactly how to fix it.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Your marketing budget means nothing if your intake system is broken. In this episode od Personal Injury Mastermind, Yani Smith exposes why PI firms spending millions on advertising are still losing cases to competitors. Learn the exact systems, tech stack, and team structure needed to transform your intake from a cost center into a profit machine. From scaling your team to managing referral partners, this is the playbook most firms wish they had years ago.We discuss: Building the right intake team structure (from 20 to 200+ cases) Essential KPIs for measuring intake performance Modern tech stack requirements for PI firms Quality control systems that work for both in-house and remote teams Referral partner management and tracking Data-driven strategies for improving conversion rates Guest DetailsYani Smith is the Founder & CEO of Legal Intake Pros, launched in 2023. Previously, she spent a decade optimizing intake systems for PI firms, including her role at Steinberg Law Firm where she tripled the intake department size. Her expertise in conversion optimization and business intelligence has led to the implementation of cutting-edge intake management software, refined training protocols, and robust quality control systems. At Legal Marketing Company, her clients typically see a 2.5X increase in cases within their first year. Yani Smith: LinkedIn Legal Intake Pros: Website, Instagram Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro01:12 Meet Yani Smith - Intake Team Best Practices01:34 The Marketing Money Pit, Why Firms Struggle with Intake04:56 Quality Control Essentials: In-House vs. Outsourced Intake10:00 Data Transformation: How to Triple Your Intake Department12:30 Tracking What Matters: Essential KPIs for Intake Teams16:29 Team Structure Guide: From 20 to 200+ Cases per Month20:28 Modern Tech Stack23:15 Lead Docket Deep Dive - Optimizing Your CRM27:34 Managing Referrals: Live Transfers vs. Automated SystemsAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today's episode of Personal Injury Mastermind, learn how Daniel Callahan, founder of Callahan Consulting Group, engineered a $934M media frenzy, turned seminars into authority-building machines, and created his own path to legendary status - all through strategic thinking and bold moves in the legal space.We discuss: How to engineer media events around major verdicts - including the exact strategy used to turn a $934M verdict into a press sensation Step-by-step approach to manufacturing authority Real-world examples of creative case strategy Managing multi-million dollar case costs Behind-the-scenes look at building a premier litigation practice Resources Orange County Business Journal  National Law Journal California Lawyer Magazine Orange County Bar Association Orange County Trial Lawyers Association Guest DetailsDaniel Callahan, founder of Callahan Consulting Group, has carved an extraordinary path in the legal field over his 42-year career, securing some of the most notable verdicts in U.S. history. His crowning achievement - a $934,000,000 unanimous jury verdict - stands as the highest in Orange County history, while his 2007 personal injury settlement of $50,000,000 set a national record at the time. As the former President and Managing Partner of California's premier litigation firm, Callahan & Blaine, Daniel was named one of the Top 10 Attorneys in the United States by the National Law Journal and voted California Business Trial Lawyer of the Year by California Lawyer Magazine. Daniel Callahan: LinkedIn  Callahan Consulting Group: Website Calahan and Blaine: Website  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Opening03:16 The $934M Verdict07:00 Why choose Personal Injury Law 07:42 What Makes Elite Litigators 08:03 Smoke, Mirrors, and a Legal Looking Document: A Creative Repossession Story 11:11 Callahan Consulting Group Overview 13:44 Authority Building Through Seminars 15:28 Developing Multiple Practice Areas 16:02 The Road Design Liability Case 17:54 Managing Case Costs 18:35 Case Screening and Client Honesty 20:27 Recruiting Top Legal Talent 21:20 PIM Points: Key Takeaways 23:09 Closing and Show InformationAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition.We discuss: AI content creation strategies for law firm websites Technical SEO and URL structure best practices Review acquisition tactics for improved local rankings Content pruning strategies that preserve traffic Reddit marketing opportunities for law firms Modern link building techniques for legal websites Law firm naming strategies for SEO advantage Resources Motorcycle Accident Lawyer  Surfer SEO SEO for Lawyers: The Definitive Guide to Law Firm SEO Guest DetailsJason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing. Jason Hennessey: LinkedIn, Instagram, Podcast,  Hennessey Digital: Website Book: Law Firm SEO, Honest SEO  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro06:43 AI Content Strategy 08:50 Content Pruning Strategy 12:29 Technical SEO & URL Structure 16:14 Law Firm Marketing Book Promo 17:00 Local SEO & Law Firm Naming 18:56 Link Building Philosophy 20:30 Review Strategy 23:30 Reddit Marketing Strategy 24:38 PIM Points & ConclusionAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While many firms struggle to get reviews in sensitive practice areas, Adam's team has generated over 1,000 five-star reviews through an innovative, gamified approach. He shares his successful two-pronged YouTube strategy that's garnered 2.5M+ views and drives consistent case acquisition. Plus, learn how his pod-based team structure, powered by virtual legal assistants, enables systematic scaling across eight locations. For personal injury attorneys looking for fresh perspectives on firm growth, this cross-industry conversation is packed with actionable insights.We discuss: Why looking outside your practice area leads to innovative growth strategies How to build trust and gather reviews in sensitive practice areas Scaling with virtual legal assistants and pod team structures YouTube marketing strategies that drive case acquisition Building systems that support sustainable growth Guest DetailsAdam Rossen, Managing Partner of Rossen Law Firm, is a former prosecutor turned criminal defense attorney who has scaled his practice to 8 locations. Adam focuses on implementing cutting-edge marketing strategies and scalable team structures, often drawing inspiration from personal injury and other practice areas. Adam Rossen: LinkedIn, email,  Rossen Law: Website, YouTube, TikTok, X (Twitter) Podcast: Success in South Florida  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro01:43 From Law School to Prosecutor 02:57 Basketball Coaching & Finding a Managing Partner06:00 Scaling Across 8 Locations 06:30 Team Evolution & Growth During COVID 08:00 Virtual Legal Assistants & Pod Structure 14:00 Building 1000+ Reviews in Criminal Defense 15:06 The Trust Factor: Getting Sensitive Reviews 18:00 Tech & Gamification of Review Collection 20:03 Sponsor Break: PI Lawyer Marketing Book 20:54 Multi-Channel Marketing Strategy 24:00 YouTube Success: 2.5M Views and Growing 28:25 Podcast Strategy & Community Building 33:45 Key Takeaways: The PiM Points Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today’s episode of Personal Injury Mastermind, Niraj Chhabra helps you navigate the unique financial challenges of contingency fee-based practice while building lasting wealth. He shares expert insights on emergency funds, tax planning, and creating a comprehensive financial strategy tailored to PI attorneys.We discuss: Building adequate emergency funds for contingency-based practices Strategies for managing irregular income streams Tax planning for large contingency fee payouts Student loan management vs. investment priorities Updated 529 plan rules and education planning Investment strategies beyond basic index funds Succession planning for law firms Disclaimer: This conversation does not intend to recommend specific investment behavior. It's intended for informational and educational purposes only. Please seek independent legal, tax, and regulatory advice before making any investment decisions.Guest DetailsNiraj Chhabra, Managing Director of SideBar Advisors, launched the firm in 2022. Previously, he was an advisor with Ameriprise Financial since 2005, concentrating on clients in the legal profession. His central focus includes family finances, tax and estate strategies, retirement, and financial planning for small businesses. His goal is to help attorneys navigate their unique tax challenges and modify their financial plans as their careers evolve. He does this by offering attorneys holistic financial planning and complimentary educational workshops. Niraj Chhabra: LinkedIn Side Bar Advisors: Website, Podcast, Events and CLEs Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro01:47 Mastering PI Firm Budgeting03:30 Student Loans vs Investment: Making the Choice05:33 Family Financial Planning: The Education Factor07:51 Smart Investment Strategies10:29 Cryptocurrency: FOMO vs Facts12:31 Planning Your Practice's Future14:00 Young Attorney's Guide to Financial Success17:30 Managing Million-Dollar Settlements20:00 Building Your Professional Network21:54 Key Insights: The Pim Points24:25 Important Disclaimers & ClosingAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today’s episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that attracts not just clients but opportunities across the legal industry.We discuss: Why creating a personal brand alongside your law firm brand can exponentially increase engagement How to choose the right social media platforms for your law firm The importance of consistent posting (5 static posts + 1 video daily) Why weekend and holiday posts see higher engagement Strategic benefits of LinkedIn for attorney recruitment and referrals How to build an in-house marketing team Geofencing strategies for targeted hospital marketing Guest DetailsJen Gore is the founder of Atlanta Personal Injury Law Group, a three-time Inc. 5000 honoree known for building a powerhouse social media presence with over 164,000 followers. Under her leadership, the firm has been recognized as one of Inc. magazine's fastest-growing law firms for three consecutive years, with their innovative social media strategy winning "Best Social Media in PI Space" at National Trial Lawyers. Jen Gore: LinkedIn, Instagram Atlanta Personal Injury Law Group: Website, Linkedin, Instagram, TikTok Alexa Levantis is the Director of Marketing at Atlanta Personal Injury Law Group, where she architects the firm's comprehensive digital marketing strategy. As the mastermind behind their award-winning social media presence, she has helped transform the firm's digital footprint from basic content to a sophisticated multi-platform strategy that generates consistent engagement and opportunities.Alexa Levantis: Website Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned PIM Episode 281:Law Firm SEO Checklist: Win Better Cases, Dominate Local SearchTime Stamps00:00 Intro00:35 Social Media as an Opportunity Magnet01:57 Jen Gore's Growth Journey03:30 Social Strategy Evolution 2021-202404:30 Becoming a Digital "Entity"06:00 Strategic Post Timing07:02 Platform Statistics & User Behavior08:13 LinkedIn Strategy Deep Dive10:00 Personal vs Law Firm Branding11:30 Setting Up a Public Figure Profile12:00 Building Your Marketing Team14:00 Getting Comfortable on Camera15:52 Award-Winning Results & Metrics16:39 Geofencing & Ad Targeting18:00 Final Thoughts: Being an Industry Leader18:34 Episode Wrap-Up & ResourcesAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today’s episode of Personal Injury Mastermind, Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are essential in modern PI cases..We discuss: Why mental health claims are often overlooked in personal injury cases How psychological evaluations provide concrete evidence for mental anguish claims Understanding the impact of pre-existing conditions on mental health damages Strategies for incorporating mental health experts in pre-litigation How addressing psychological trauma can strengthen overall case value Guest DetailsDr. Jeremy Cassius is a forensic psychologist and founder of the Mental Pain and Trauma Center, a nationwide organization operating in all 50 states. His organization specializes in providing psychological evaluations and treatment for personal injury clients while educating attorneys on maximizing mental anguish claims. Dr. Cassius: LinkedIn, Instagram, Website Mental Pain and Trauma Center: Website Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps00:00 Intro00:53 Meet Dr. Jeremy Cassius & Mental Pain and Trauma Center 01:47 Origins: From Immigration to Personal Injury Psychology 03:00 Evolution of Personal Injury Law: Beyond Physical Treatment 04:35 Real Case Study: Trauma Beyond Physical Injuries 10:33 Managing Pre-existing Mental Health Conditions 12:30 The Silver Lining: Making Mental Health Care Accessible 14:34 Conference Highlight: PIMCON Review 15:30 Episode Takeaways: The PIM Points 17:30 Closing and ResourcesAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels