Personal Injury Mastermind w/ Chris Dreyer

Chris Dreyer, Rankings.io

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market.‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
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Episodes

Mentioned books

Oct 16, 2025 • 20min

357. Inside a $1B Legacy PI Firm: How Innovation Keeps You on Top w/ Michele Mirman

Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power. You’ll learn: The marketing shifts that made her firm a household name How “unwanted” cases turned into a lasting advantage Why tech is reshaping trial prep behind the scenes What keeps top talent loyal for decades The one piece of advice she gives to attorneys going out on their own If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 13, 2025 • 35min

356. BONUS: AI-Power Your Law Firm’s Reputation on Google, Yelp, AVVO, and more (Webinar Replay)

AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online. Learn: Which review platforms LLMs lean on, and how to prioritize them Why Yelp reviews get hidden and how to improve what sticks How to run ongoing review campaigns without tripping platform filters What “brand consistency everywhere” really means How authentic responses, detailed stories, and photos make your reviews more valuable to AI Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 9, 2025 • 23min

355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin

Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI. You’ll learn: The first move every firm should make before adding PI How to turn personal brand into a client-winning engine The intake standards that protect your reputation from day one The difference between mercenary hires and loyal team players Why moving from tactician to leader is critical for growth If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 2, 2025 • 30min

354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys

Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years You’ll learn: How to create a brand clients remember Why dominating one channel beats spreading thin The role of reviews and referrals in compounding growth How culture and hiring fuel scalability Why vivid vision and measurable goals keep firms on track If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets: Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 30, 2025 • 30min

350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay)

AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help. In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow. Learn: How AI pulls (and misreads) your firm’s online data Why inconsistent names, addresses, and reviews can kill visibility The role of Reddit, Quora, and PR in shaping what AI says about you The content structures that LLMs actually reward PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 11, 2025 • 29min

349. Mass Torts Without the Overhead w/ Gregg Goldfarb

What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss. In this episode, Gregg breaks down how PI owners can thrive in high-stakes litigation without bloated teams or wasted ad budgets. You’ll learn: Why case acquisition beats rolling the dice on $50,000 ad buys How diversification keeps your portfolio (and cash flow) safe The power of spotting emerging torts—before they explode Why outsourcing might be your biggest growth lever How to choose referral partners that actually deliver If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets: Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 4, 2025 • 18min

348. The Client-First Strategy Behind 25% More Personal Injury Cases w/ Monty Cain

Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball. You’ll learn: The intake shift that increased signed cases ~25% without extra ad spend. How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next. Turning client experience into a marketing channel (reviews, returns, and referrals). If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets: Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

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