Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power.
You’ll learn:
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The marketing shifts that made her firm a household name
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How “unwanted” cases turned into a lasting advantage
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Why tech is reshaping trial prep behind the scenes
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What keeps top talent loyal for decades
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The one piece of advice she gives to attorneys going out on their own
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