Coasting is comfortable — until it isn’t.
After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.
This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice.
We discuss:
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How one idea at PIMCON became a movement
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The billboard and bus wrap strategy (with real numbers)
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Why branding for ego can still pay off in ROI
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How side projects like books and podcasts amplify reputation
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The long-term game behind “instant” success
PIMCON 2025 Tickets On Sale Now. Get yours today!
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Personal Injury Mastermind