Personal Injury Mastermind 327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans
Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client.
In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in.
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We discuss:
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How a “spiritual conflict” at his old firm launched Rudin Law
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The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy
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Building systems and scaling with nearshore staff and AI (without losing quality)
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Why batching content and dressing like Moses gets better ROI than bland holiday posts
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The tools Lee swears by for medical summaries, demand letters, and client comms
Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.”
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
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