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Personal Injury Mastermind
198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
Aug 15, 2023
Jon Robinson, a decorated 15-year battle veteran of results-driven digital marketing, shares cheat codes for law firms to accelerate growth. Topics include geographic exclusion as a stealth tactic, investing in digital marketing for guaranteed growth, and the patience required for SEO. They also discuss hidden opportunities in niches, overspending and underspending DMAs, and the minimum spend for Google Ads. Strategies for optimizing digital marketing and effective investment in the personal injury space are explored, along with the impact of aggregated reviews on Google search.
38:25
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Quick takeaways
- Exploring underserved sub-niches within practice areas can lead to more efficient case generation for law firms.
- Investing in SEO yields long-term value and lower cost per acquisition compared to traditional media advertising for personal injury law firms.
Deep dives
Underserved practice areas offer opportunities for law firms
Law firms can find opportunities for growth by exploring underserved sub-niches within their practice areas. For example, within medical malpractice, there are various subcategories like cancer misdiagnosis or birth injuries. By delving deeper into these sub-niches, firms can identify areas with less competition and lower cost of acquisition, allowing for more efficient case generation.
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Discover
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