To gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield.
Tools in this Episode:
- Why geographic exclusion is a stealth tactic to unlock maximum ROI.
- The right way to invest in digital marketing for guaranteed growth.
- Why SEO is a 3-6 month game of patience that ultimately unlocks a massive payout.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Personal Injury Mastermind Instagram
Personal Injury Mastermind Threads
Rankings.io Twitter
Rankings.io Website
Chris Dreyer Website
Jon Robinson LinkedIn
Consumer Attorney Marketing Group Website
Consumer Attorney Marketing Group Instagram
Consumer Attorney Marketing Group Twitter
Consumer Attorney Marketing Group Facebook
What’s in This Episode:
- Who is Jon Robinson?
- The hidden opportunities in subsets of niches and which to look out for.
- CAMG’s free monthly Legal Marketing Index illuminates the top 20 overspending and underspending Designated Market Areas (DMAs).
- The minimum spend for Google Ads for acquiring cases at scale.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
