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Personal Injury Mastermind

199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust

Aug 17, 2023
Rex Parris, a renowned trial attorney, shares insights on stepping into uncontested markets, the power of brand recognition, and the importance of building a team based on trust. He discusses using cutting-edge technology in the courtroom, his journey into local politics, and the significance of time management and trust in trial proceedings.
30:17

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Quick takeaways

  • Establishing brand recognition in uncontested markets can lead to market dominance and high name recognition.
  • Building a strong and trustworthy team, delegating responsibilities, and focusing on perfecting one's craft can lead to remarkable success in the trial attorney field.

Deep dives

Taking Calculated Gambles in Business

Rex Paris shares his experience of entering uncontested markets and taking calculated gambles to establish brand recognition and market dominance. Over seven years, he was the only one advertising in his field, allowing him to secure the market early on and maintain a staggering 97% name recognition.

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