Personal Injury Mastermind

SEO expert Kyle Roof, creator of Page Optimizer Pro, talks about the importance of data-driven SEO strategies. Topics include simplicity in Google rankings, nailing on-page content, the impact of long-form content on rankings, and how links can accelerate rankings. Kyle shares his expertise on on-page SEO, content creation, internal linking, and mathematical SEO strategies.

Jack Zinda, founder of Zinda Law Group, shares his strategic approach to building a successful law firm while staying true to his values. He discusses transforming hiring, operations, case selection, and client service. Jack also explores evaluating new locations, leveraging client satisfaction tracking, and developing niche expertise. The podcast covers topics such as success and purpose in personal injury law, building trust and client satisfaction, tapping into the Spanish-speaking market, and building relationships in trucking law.

Gyi Tsakalakis, President of AttorneySync, shares insights on omnichannel marketing and best practices. Topics include leveraging social media for brand building, the relevance of traditional media, and the importance of budget shaping marketing strategies. They also discuss creating engaging content, nurturing client relationships, and the power of authenticity in advertising. Additionally, the podcast covers the role of traditional media in digital marketing for law firms, the significance of budget and capitalization, and different marketing strategies for law firms.

Former LA County District Attorney, Allyson Ostrowski, shares her bold transition into civil law as a trial attorney focusing on catastrophic personal injury cases. She discusses how she leveraged her connections and discovered a genuine marketing strategy. Topics include authentic marketing, mid-career transitions, and the importance of your circle of influence.

Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization.If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition.Tools in this Episode: How to make your site more relevant (and more likely to rank) on Google.  The mechanics of optimized content that results in conversions.  Actionable tactics to maximize your law firm's visibility and credibility online. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteNathan Gotch InstagramNathan Gotch LinkedInGotch SEO LinkedInGotch SEO Academy WebsiteNathan Gotch YouTube Nathan Gotch WebsiteWhat’s in This Episode: Who is Nathan Gotch? What relevancy has to do with dominating the competition.  Why user intent should be every firm’s North Star.  Best practices for SEO in 2023.  Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Suzanna Abrahamian, a personal injury attorney with a successful law firm, shares insights on starting a practice. She discusses leveraging her sphere of influence for initial clients, finding opportunities in underserved practice areas, and prioritizing open communication with clients. Abrahamian's journey emphasizes deliberate practice and skill development over time to build the firm of your dreams.

Ken Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second time on PIM to prove: when you see an opportunity, take it!Tools in this Episode: How AI can level the playing field for small firms. What to look for in "A" players. How to set proper KPIs to spur rapid firm growth. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteKen Hardison LinkedIn PILMMA Website PILMMA Instagram Ken Hardison Instagram What’s in This Episode: Who is Ken Hardison? Why early technology adaptors win the long race to success. How PILMMA can uplevel any law firm. Creative ways to identify top performers. Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Dave Abels, an attorney with 30 years of experience, shares his insights on adaptability and client services in running a law firm. Topics include marketing strategies, building strong client relationships, work-life balance, and remote work. Learn how to optimize your practice for flexibility while avoiding unnecessary stress.

You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it down.Today’s guest can help you do just that. Joshua C Lisec (@joshualisec) has ghostwritten nearly 85 books across multiple industries. He has extensive experience helping attorneys get more clients and establish themselves in their market. His calculated approach can help you too.Today, Joshua breaks down his three-phase system that consistently builds authority. Tools in this Episode:Three phases of writing an Authority Book — Phase one: Market Research - Identify high-demand topics in your niche. Learn what readers struggle with most. Phase two: Talent Stack Analysis - Catalog your credentials, experiences, and stories to uncover the unique value you provide.  Phase three: Book Positioning - Draw from the first two phases to create a book that informs readers AND converts them into clients.  LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteJoshua C Lisec LinkedIn Joshua Lisec Website Joshua Lisec Instagram Joshua Lisec TwitterWhat’s in This Episode: Who is Joshua Lisec? How can a ghostwriter help speed up the process to becoming an authority? What to so when the assembly line approach fails in book production? How to write a book that is in the 99th percentile of persuasion. Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Michael Blom, a successful attorney with a career full of unexpected twists and turns, discusses his journey in personal injury law, pivoting to mass torts, and adapting during the pandemic to help businesses obtain Employee Retention Tax Credits. He offers practical advice on funding a mass torts practice, educating the public, and dispels misconceptions about the tax credits.