
Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Latest episodes

Aug 8, 2023 • 29min
196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
AI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years.Tools in this Episode:
Why disruption might be good for your bottom line.
How AI can aid strategic content management.
Why early adaptation will put you ahead of the pack.
LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteRyan Stewart LinkedIn Webris Website Webris FacebookWebris InstagramWebris TwitterWebris YouTubeWhat’s in This Episode:
Who is Ryan Stewart?
The future of SEO and conversion rates in an AI assisted world.
How to transform your staff from ‘doers’ tasks to ‘managers’ of AI systems.
How documenting and automating processes with AI can increase employee utility.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Aug 3, 2023 • 37min
195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentum
Grit and determination will get you farther than you think. When a firm first starts out or changes ownership, it's not uncommon for the cash flow to become unpredictable. Some cases can take two to three years to settle. The rent is due every month. It is easy for expenses to outpace revenue. So, how do you transform a firm with inconsistent income into a trusted powerhouse? Managing partner at Hurst Limontes Indiana Injury Lawyers (@hurstlimontesllc), Alexander Limontes shares the financial steps he took to get his newly acquired firm to succeed. Today Alex explains:
Why choosing clients over cash will make you rich.
How peer reviews attract more referrals.
The importance of taking the very next step.
LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteAlexander Jesus Limontes LinkedInHurst Limontes Indiana Injury Lawyers WebsiteHurst Limontes InstagramHurst Limontes FacebookHurst Limontes TwitterWhat’s in This Episode:
Who is Alexander Limontes?
The advantages of solving for the individual client.
Why hiring carefully and caring for your team, even in lean times, will set you ahead.
The importance of building a strong marketing foundation of great content early on.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Aug 1, 2023 • 30min
194. Dmitriy Kozlov, Influex — Toolkit: Never Fit In, Branding with Impact
The best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how. Discover how to:
Uncover your origin story and infuse your marketing with authenticity to captivate your audience.
Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients.
Establish authority and credibility but sharing your expertise through content marketing.
LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteDmitriy Kozlov LinkedInDmitriy Kozlov Instagram Dmitriy Kozlov FacebookINFLUEX Website Dmitriy Kozlov WebsiteWhat’s in This Episode:
Who is Dmitriy Kozlov?
How to build a memorable brand with core values.
The importance of infusing personality into a law firm brand
Why partnering with specialists and vendors will amplify the impact of your digital presence.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 27, 2023 • 40min
193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads
Don't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands this and has developed an incredibly successful system that he shares with us today. In fact, this system is SO successful that he has partnered with Bill Hauesr of SMB Team to fulfill his vision: to place a million jobs. Ethen breaks down the exact social media strategy he uses to get leads for just five to ten dollars, how to successfully set up an outbound follow-up team, and how virtual assistance can help grow your firm even after the leads have signed on. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteEthen Ostroff LinkedInEthen Ostroff Law Website Ethen Ostroff Law InstagramEthen Ostroff YouTubeEthen Ostroff Law TikTokWhat’s in This Episode:
Who is Ethen Ostroff?
How does Ethen use Facebook to acquire $10 personal injury leads?
How virtual assistants can help with an outbound lead follow-up strategy.
How to establish an org chart for your intake team that will fill your pipeline.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 25, 2023 • 24min
192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions
Generating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee (@laurenvon22), founder and CEO of Quintessa Marketing, goes a step further. When a firm partners with Quintessa Marketing (@quintessamarketing1), they receive qualified leads signed onto a retainer within 24 hours. This is a game changer for firms looking to test the waters in new markets, go remote, or who want to fill their pipeline without learning the ins and outs of marketing. Today, Lauren explains how to systematize lead follow-up for consistent conversion, why intake teams need to be compensated like a sales team, and why seeding the lead pipeline in a new pipeline will grow a winning referral network.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteLauren Mingee BioQuintessa Marketing Website Lauren Mingee Instagram Quintessa Marketing InstagramWhat’s in This Episode:
Who is Laurne Mingee?
Why firms should pay top dollar for high-performing intake teams.
What to look for in a lead generation partner.
How to get referrals early on an build a network in new markets.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 20, 2023 • 20min
191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide
On today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassador Colin Sherrod asks Chris Dreyer (@chrisdeyerco), CEO of Rankings.io and reveals everything you want and need to know about Threads. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteWhat’s in This Episode:
What is Threads?
How should marketing teams be using threads to gain traction early on?
What are the best practices for content and posting frequency on Threads?
Is Threads here to stay?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 18, 2023 • 28min
190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform
Transparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky, VP of Strategy and Innovation explains how Litify (@litifyhq) can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteDov Slansky LinkedInLitify WebsiteLitify InstagramLitify TwitterWhat’s in This Episode:
Who is Dov Slansky?
How does Litify complement profitability?
What is a utilization rate and how does it affect your firm's performance?
How can firms leverage AI to craft a better client experience?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 13, 2023 • 23min
189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service
Expand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience. The partner of Hagen Nares Trial Lawyers (@hagennares) is all about leveraging technology to keep her clients informed and connected every step of the way. If you're looking to launch your own practice or enhance the client experience at your firm, this episode is for you!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteChristina Hagen LinkedInHagen Nares Trial Lawyers WebsiteHagen Nares Trial Lawyers InstagramNiching Up by Chris Dreyer What’s in This Episode:
Who is Christina Hagen?
How to create a flexible, modern law firm.
Why hands-on experience is necessary to elevate any practice.
The top conventions and conferences for anyone looking to break into TBI or Trucking.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 11, 2023 • 41min
188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue
Are you ready to supercharge your law firm? This is an episode you can't afford to miss! We've got Bill Hauser (@billhauserbiz), the 'Think Big' CEO of SMB Team (@thesmbteam), a law firm growth juggernaut. Back on PIM for the second time, Bill's company has landed on the Inc. 5000 list, boasting 200-300% annual growth for five straight years. Their strategies have doubled revenues for 21 firms in just one year!Bill shares the steps on his path to the ultimate goal - creating a $2.56 billion positive impact on the legal industry. He explains how to go from being a well-paid lifetime employee to a profit-collecting owner of your firm. Learn why leads alone won't spur your firm's growth, and discover how virtual assistants can become your secret weapon to converting more leads into signed cases.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteBill Hauser LinkedInSMB Team WebsiteBill Hauser InstagramSMB Team InstagramBill Hauser YouTubeAndrew Stickel YouTube35. Bill Hauser, SMB Team – Personal Injury PPC (Pay-Per-Click) Marketing181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising What’s in This Episode:
Who is Bill Hauser?
Why unique systems matter more to clients than awards and accolades.
How virtual assistants can level up your firm.
Why callbacks will improve your revenue overnight.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 6, 2023 • 32min
187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value
Depositions are the foundation of any successful case. Keith More (@keithdadof3) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & More LLP (@bentleyandmorellp) , Keith is a four-time Workers’ Compensation Trial Lawyer of the Year. And has obtained the largest award in California workers’ compensation history.For Keith, the accolades are the result of decades of commitment to his guiding values of dignity and dedication. He doesn't just believe in working smart. He believes in working HARD. He shares how to extract the maximum value before trial has begun and why the cases you pass up are just as important as the ones you take on. He also digs into how he has created a dedicated staff who have stuck by him for over twenty years.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteKeith More LinkedInKeith More InstagramBentley & More LLP Website Bentley & More LLP InstagramWhat’s in This Episode:
Who is Keith More?
Why working hard is just as important as working smart.
Why depositions are foundational to extracting maximum value from a case.
How dignity drives a loyal staff.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels