Personal Injury Mastermind 194. Dmitriy Kozlov, Influex — Toolkit: Never Fit In, Branding with Impact
The best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how.
Discover how to:
- Uncover your origin story and infuse your marketing with authenticity to captivate your audience.
- Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients.
- Establish authority and credibility but sharing your expertise through content marketing.
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What’s in This Episode:
- Who is Dmitriy Kozlov?
- How to build a memorable brand with core values.
- The importance of infusing personality into a law firm brand
- Why partnering with specialists and vendors will amplify the impact of your digital presence.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
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