Personal Injury Mastermind w/ Chris Dreyer

What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst meteoric company growth. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteJacob Baadsgaard LinkedInDisruptive Advertising Website Disruptive Advertising LinkedInDisruptive Advertising  Facebook Jacob Baadsgaard InstagramBook: Profit First by Mike MichalowiczJacob’s first episode on PIMWhat’s in This Episode: Who is Jacob Baadsgaard? How to get an organization of 160 people rowing in the same direction. How to approach labor-based leverage.  How to develop better humans at your company.  Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate your practice, grow your bottom line, or simply gain recognition as a legal leader, Asten provides a framework.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteAsten Hall LinkedInAsten Hall Firm Website Asten Hall InstagramAsten Hall FacebookWhat’s in This Episode: Who is Asten Hall? How did she approach capital when starting her firm? How she has found success in grassroots marketing. How boutique law firms think about accepting cases.  Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Guest Joe Ruotolo, expert in leveraging chat tools for lead capture and conversion, discusses the importance of live chat for law firms. Topics include qualifying potential clients, data collection for growing firms, lead conversion using chat and video, and building client journeys with tailored chat automations.

Host Chris Dreyer reflects on a successful year and announces the upcoming Personal Injury Mastermind Conference in 2024. The podcast discusses employee retention, optimism, and effective communication strategies. It explores the significance of referrals, remote work culture, and employee appreciation. Listeners are encouraged to learn more about the speaker's book and tools for enhancing their firms.

James Helm, CEO of TopDog Law, shares proven methods to transform intake staff into contract closers through targeted sales training and technology. Topics include selecting the right CRM technology, overcoming objections, ramping up an intake person for a call center, starting a new case and communicating with clients, strategies and frequency of follow-up in sales, improving the intake process, addressing common objections, and tips for client communication.

James Helm, CEO of TopDog Law, shares the secrets behind the explosive growth of his personal injury law firm. He discusses the power of creativity over big budgets in advertising, the importance of strategic alliances, and selecting the right marketing channels. James emphasizes the significance of tracking metrics and building win-win referral relationships. Get ready to learn from the current alpha dog of legal advertising!

"226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition" features Darl Champion, who transitioned from reliance on a single referral source to investing in digital marketing for direct client acquisition. The podcast covers topics like diversifying case sources, the benefits of digital marketing, the importance of a blended business model, and the significance of content, links, and local strategy in marketing. Darl also discusses the criteria for selecting cases and the importance of segmenting by specialty and case size.

Darren Miller, firm owner with 63,000 active clients, shares tips on scaling a personal injury practice. Topics include delegation, mass tort cases, diversification, expansion, and unique marketing strategies. Emphasizes the importance of authenticity, building a strong team, and standing out from competitors.

Alreen Haeggquist, owner of Haeggquist & Eck, shares insights on bootstrapping and hustling for early revenue, retaining talent, and embracing marketing like SEO, branding, and storytelling through books. She highlights the challenges and motivations of starting her own law firm, the importance of marketing for lawyers, and the significance of creativity, networking, and reinvestment for gradual growth.

Jason Melton, a Florida-based lawyer with niche marketing expertise, shares insights on leveraging social media, niche marketing, and relationship building to amplify your professional presence. He discusses his success on social media, embracing authenticity, pricing arbitrage in marketing, representing motorcycle injury cases, evolution of marketing strategies, and building authenticity and niche networking.