
Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Latest episodes

Oct 17, 2023 • 24min
216. Lisa Bloom, The Bloom Firm — Toolkit: High Profile Marketing, Cases with Impact
Lisa Bloom, the Founder of the Bloom Firm, shares insights on high-profile cases and marketing strategies using social media. She emphasizes the importance of retaining top talent and keeping a fully remote law firm connected. The impact of technology in the legal profession during COVID-19 is also discussed.

Oct 12, 2023 • 34min
215. Sean Claggett, Claggett and Sykes — Fearless: Record-Breaking Cases, Big Data, and Maximizing Value
What if you could shatter ALL limits on your success? Trial lawyer Sean Claggett did just that. After a life-changing seizure in 2015, Sean became fearless. He rapidly achieved ambitions that once seemed impossible - securing one of the nation's top verdicts in 2016 and nearly $200 million for clients in just six years. Sean's secret? Courage, non-stop improvement, and a giving spirit. Partner at Claggett & Sykes (@claggettsykes), he eagerly shares proven tactics - like using big data to predict outcomes. You admire Sean's humility despite his meteoric rise. But his commitment to collaboration is what sticks with you. His story inspires you to crush self-doubt and realize your potential.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteSean Claggett LinkedInClaggett & Sykes Website Claggett & Sykes InstagramWhat’s in This Episode:
Who is Sean Claggett?
How a near-death experience led to the biggest case of Sean’s career.
Predict the outcome of your case with incredible accuracy.
How to decouple revenue from the number of bodies at your firm.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

5 snips
Oct 10, 2023 • 32min
214. Ashley Owens — Toolkit: Strategic Networking, Maximizing Conference ROI
Break out in sweat just thinking about networking? You're not alone! Ashley Owens (@ashleyassists), President of PIM (@pim_org), shares her pro tips on how anyone can work a room. Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM!Tools in this Episode:
How to maximize your ROI when attending a legal conference.
Mistakes to avoid when making a first impression.
How to connect with the biggest names in the room.
Special announcement from the PIM team!
Join the PIM Community: PIM WebsiteLinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsitePIM WebsiteAshley Owens LinkedInAshley Assists WebsiteAshley Owen InstagramWhat’s in This Episode:
Who is Ashley Owens?
Make a plan to get the most out of any event.
How to efficiently store new contacts while at a conference.
What the PIM community is and how you can be a part of it!
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Oct 5, 2023 • 22min
213. Joseph Gates, Gates Law Firm — Solid Foundations for Growth: Finances, Community, Trail Skills
Joseph Gates, a successful attorney and business owner, shares insights on building a law firm with stable personal finances and a supportive community. He discusses the importance of bar associations and leveling up trial lawyer skills. The podcast also explores starting a law firm during COVID-19, the role of storytelling in communication and depositions, the power of asking questions, sourcing expert witnesses, and the importance of limiting confidentiality in personal injury law.

Oct 3, 2023 • 21min
212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth
From generating content ideas to streamlining backend processes, AI has the power to increase efficiencies and boost revenue. But it is not without its limitations. To help guide you along the knife edge of innovation, we hear from some of the leaders in the legal tech space. We unpack how AI can flip SEO on its head to boost your marketing. This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence and give your firm THE competitive edge.Tools in this Episode:
Ryan Stewart, Webris on flipping the keyword funnel
James Grant, Georgia Trial Attorneys on implementing AI-based processes
Ken Hardison, PILMMA on how AI levels the playing field for small firms
Kyle Roof, Page Optimizer Pro on separating the AI hype from reality.
LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteRyan Stewart LinkedIn Webris Website Webris FacebookWebris InstagramWebris TwitterWebris YouTubeJames Grant LinkedInJames Grant InstagramJames Grant TikTokGeorgia Trial Attorneys at Kirchen & Grant WebsiteKen Hardison LinkedInPILMMA WebsitePILMMA InstagramKen Hardison InstagramKyle Roof LinkedIn Kyle Roof Facebook Kyle Roof Website SEO Fight ClubPage Optimizer ProWhat’s in This Episode:
How AI can boost productivity at every firm.
Why disruption is a good thing and the opportunities in AI to adopt early on.
How AI can streamline operations and client interactions
Why AI still requires a human touch.
Featured Episodes
196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom
204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations
210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Sep 28, 2023 • 30min
211. Christy Childers, Childers & McCaine — Break the mold: Find Your Squad and Shake Things Up
Buck conventions and shake things up—that’s Christy Childers’ (@childersmccain) approach to building a standout legal practice. This trucking legend and founder of the Mother Truckers and Childers + McCaine wants to spark creativity and innovation in the field. How? By having “no limit experiences” that disrupt the status quo. Christy is talking reinvented CLEs, niche expertise, and next-level storytelling techniques. Unconventional approaches most lawyers would avoid, but can transform your practice when done right. Toss out predictability and break the trial lawyer mold. Christy shares her rule-breaking methods that help attorneys push boundaries and reimagine success. With insights from this bold attorney and founder of the Georgia Association of Women Lawyers, you’ll uncover new ways to shock complacency and achieve game-changing results.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChristy Crow Childers LinkedIn Childers + McCaine Website Christy Childers Instagram Georgia Association of Women Lawyers WebsiteWhat’s in This Episode:
Who is Christy Childers?
Should trucking attorneys get their CDL?
What you need to get started in trucking.
What goes into becoming a board-certified trucking attorney?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

5 snips
Sep 26, 2023 • 31min
210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings
SEO expert Kyle Roof, creator of Page Optimizer Pro, talks about the importance of data-driven SEO strategies. Topics include simplicity in Google rankings, nailing on-page content, the impact of long-form content on rankings, and how links can accelerate rankings. Kyle shares his expertise on on-page SEO, content creation, internal linking, and mathematical SEO strategies.

Sep 21, 2023 • 27min
209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic Growth
Jack Zinda, founder of Zinda Law Group, shares his strategic approach to building a successful law firm while staying true to his values. He discusses transforming hiring, operations, case selection, and client service. Jack also explores evaluating new locations, leveraging client satisfaction tracking, and developing niche expertise. The podcast covers topics such as success and purpose in personal injury law, building trust and client satisfaction, tapping into the Spanish-speaking market, and building relationships in trucking law.

Sep 19, 2023 • 42min
208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices
Gyi Tsakalakis, President of AttorneySync, shares insights on omnichannel marketing and best practices. Topics include leveraging social media for brand building, the relevance of traditional media, and the importance of budget shaping marketing strategies. They also discuss creating engaging content, nurturing client relationships, and the power of authenticity in advertising. Additionally, the podcast covers the role of traditional media in digital marketing for law firms, the significance of budget and capitalization, and different marketing strategies for law firms.

Sep 14, 2023 • 26min
207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition
Former LA County District Attorney, Allyson Ostrowski, shares her bold transition into civil law as a trial attorney focusing on catastrophic personal injury cases. She discusses how she leveraged her connections and discovered a genuine marketing strategy. Topics include authentic marketing, mid-career transitions, and the importance of your circle of influence.