Attorneys should develop strong networking skills as it can lead to game-changing referrals, partnerships, and growth.
A networking concierge is a white glove service that maximizes the customization of networking components.
Deep dives
Networking is a crucial skill for attorneys
Attorneys should develop strong networking skills as it can lead to game-changing referrals, partnerships, and growth. Having a plan when attending conferences is essential, and identifying strategic partnerships is key. Networking is a marketing activity, not a sales activity, so it's essential to market oneself and engage with intention. Making a good first impression is crucial, and it's important to treat everyone with respect and meet them where they are. Building a hit list of contacts based on potential partnerships is valuable. Following up thoughtfully and providing value is essential for nurturing real relationships.
Introduction to a networking concierge
A networking concierge is a white glove service that maximizes the customization of networking components. The concierge helps introverted lawyers navigate networking events and ensures they can effectively promote themselves and their networking style. By customizing networking experiences and guidance, a networking concierge helps lawyers build connections, partnerships, and trust in a personalized way.
Ashley Owens' journey into networking
Ashley Owens transitioned from multiple career changes to become a networking expert. Starting with an idea of providing a service that addresses the pain points of networking, she built a business by actively listening to people's networking challenges and offering tailored solutions. Marty McDonald played a pivotal role in giving her an opportunity to network for him, which led to the growth of her network and business. Today, Ashley is well-versed in networking, has attended numerous conferences, and has built strong connections through genuine interactions.
The value and ROI of networking for attorneys
Attorneys who do not know how to network are leaving opportunities on the table. Networking expands a lawyer's reach, fosters potential partnerships, and offers valuable resources and tools for business growth. Attending conferences provides the chance to stay updated on industry trends, gain CLE credits, and connect with vendors and peers. The return on investment (ROI) depends on the individual lawyer and their ability to market themselves effectively, show up with intention, and engage authentically. Building relationships and trust through networking can lead to business growth and an enhanced professional reputation.
Break out in sweat just thinking about networking? You're not alone! Ashley Owens (@ashleyassists), President of PIM (@pim_org), shares her pro tips on how anyone can work a room. Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM!
Tools in this Episode:
How to maximize your ROI when attending a legal conference.
Mistakes to avoid when making a first impression.
How to connect with the biggest names in the room.
How to efficiently store new contacts while at a conference.
What the PIM community is and how you can be a part of it!
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert