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Personal Injury Mastermind

216. Lisa Bloom, The Bloom Firm — Toolkit: High Profile Marketing, Cases with Impact

Oct 17, 2023
Lisa Bloom, the Founder of the Bloom Firm, shares insights on high-profile cases and marketing strategies using social media. She emphasizes the importance of retaining top talent and keeping a fully remote law firm connected. The impact of technology in the legal profession during COVID-19 is also discussed.
23:36

Episode guests

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Quick takeaways

  • Attorneys can effectively market themselves by showing passion for their practice area and providing legal information on platforms like TikTok and Instagram.
  • To retain top talent, law firms should prioritize family-friendly hours, remote work options, and foster a supportive team culture through regular virtual and in-person gatherings.

Deep dives

Building a Connection with Potential Clients Through Social Media

Lisa Bloom, owner of The Bloom Firm, shares her advice for attorneys on connecting with potential clients through social media. She emphasizes the importance of showing passion for your practice area and providing legal information to educate and engage your audience. By being active on platforms like TikTok and Instagram, where many individuals congregate, lawyers can lower the barrier and become someone that potential clients know and feel comfortable reaching out to for a consultation.

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