216. Lisa Bloom, The Bloom Firm — Toolkit: High Profile Marketing, Cases with Impact
Oct 17, 2023
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Lisa Bloom, the Founder of the Bloom Firm, shares insights on high-profile cases and marketing strategies using social media. She emphasizes the importance of retaining top talent and keeping a fully remote law firm connected. The impact of technology in the legal profession during COVID-19 is also discussed.
Attorneys can effectively market themselves by showing passion for their practice area and providing legal information on platforms like TikTok and Instagram.
To retain top talent, law firms should prioritize family-friendly hours, remote work options, and foster a supportive team culture through regular virtual and in-person gatherings.
Deep dives
Building a Connection with Potential Clients Through Social Media
Lisa Bloom, owner of The Bloom Firm, shares her advice for attorneys on connecting with potential clients through social media. She emphasizes the importance of showing passion for your practice area and providing legal information to educate and engage your audience. By being active on platforms like TikTok and Instagram, where many individuals congregate, lawyers can lower the barrier and become someone that potential clients know and feel comfortable reaching out to for a consultation.
Running a Successful Law Firm and Retaining Top Talent
Lisa Bloom discusses how she runs and expands her law firm. She highlights the importance of hiring excellent and passionate attorneys who are committed to fighting for justice. To retain top talent, Lisa emphasizes family-friendly hours and remote work options, which allows for greater work-life balance. She also fosters a supportive team culture through regular Zoom meetings, virtual parties, and in-person gatherings.
A Landmark Defamation Case Against Bill Cosby
Lisa Bloom shares the story of representing Janice Dickinson against Bill Cosby in a defamation case. Janice came forward as one of Cosby's victims, and when his attorneys called her a liar, Lisa saw an opportunity for a timely defamation claim. Over four years of litigation and numerous legal battles, Lisa's team gathered evidence and ultimately secured an epic settlement from the insurance company representing Cosby. The case empowered Janice and showcased the power of fighting for justice.
Lisa Bloom (@lisabloomesq) is a fighter. As founder of the Bloom Firm (@thebloomfirm), she has secured high-profile victories against the likes of Bill Cosby and Jeffrey Epstein. Though a former Court TV host and bestselling author, Lisa shares how attorneys can effectively market themselves beyond TV. She offers insights on leveraging social media, assembling an outstanding team, and achieving work-life balance for her team.
Tools in this Episode:
How media plays a strategic role in business development,
How to retain top talent in a firm with high-profile cases,
How to keep a fully remote law firm connected.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
How the Bloom Firm has evolved over the past 13 years.
Why a team of one is all you need for a strategic social media presence.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert