

Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books

Jun 7, 2024 • 2min
Welcome to Personal Injury Mastermind
Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fiercely competitive landscape.Each episode features elite personal injury attorneys and innovative vendors who share exclusive insights and proven growth strategies to help you dominate your market. From leveraging the latest trends to implementing cutting-edge techniques, you'll gain the tools and knowledge needed to revolutionize your firm's presence and attract high-value cases.With a guest list featuring industry juggernauts such as Seth Godin, Jennifer Gore, James Helm, and Daniel Morgan, PIM brings you unparalleled access to the brightest minds in legal marketing and personal injury law.Subscribe to the Personal Injury Mastermind podcast today.

Jun 6, 2024 • 38min
252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches
Leaders don't wait for opportunities - they create them.In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority?Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first.But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case!Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty.Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization.Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried (check out Part 1 here). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas.Get your PIMCON Ticket Today!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteJoe Fried on LinkedInFried Goldberg on LinkedInFried Goldberg WebsiteThe Trucking Attorneys YouTubeWhat’s in This Episode:
Who is Joe Fried?
What is the best marking tactic for getting commercial trucking cases?
What is the difference between b2b and b2c marketing for trucking cases?
What to do as soon as a trucking case comes in the door.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

May 30, 2024 • 30min
251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024
As a personal injury attorney - you work hard to get the best settlements and verdicts for your clients. But what happens after they get the check? Julian Gray provides comprehensive settlement planning for clients that can make millions of dollars of difference. With over 25 years of experience, his Pittsburgh-based firm, Julian Gray Associates, is renowned for its expertise in Medicaid planning, veterans benefits, special needs planning, and settlement planning.In this eye-opening conversation, Julian explains :
Why partnering with settlement planning experts from day one gives you a massive competitive advantage,
How to protect your firm and your clients by navigating complex issues like Medicare's interests,
The power of custom-tailored settlement solutions to set your firm apart and attract top-tier cases,
And how comprehensive settlement planning services can fuel your marketing and generate a steady stream of referrals.
Get your PIMCON Ticket Today!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteJulian Gray LinkedInJulian Gray Associates WebsiteJulian Gray Associates Facebook What’s in This Episode:
Who is Julian Gray?
How are settlement attorneys compensated?
When should a personal injury attorney consider a settlement-attorney partnership?
What are the tax implications for a major settlement?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

May 23, 2024 • 40min
250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice
New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down.His elite firm, Michigan Auto Law (@_autolaw), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been serving injury victims throughout the state for over 50 years. Steven builds on his success and looks to the future. He shares his proprietary game plan for future-proofing your marketing and business model so you don’t get left behind.You'll get Steven's step-by-step tactics for:
Diversifying into lucrative, untapped niche practice areas before the pack
Building an authoritative brand presence that cements your firm as the go-to specialists
Adapting your marketing mix as your practice matures
Since our last talk in 2021, he's doubled down on these future-focused efforts. Now he reveals the latest pivots preparing his firm for what's next.Get your PIMCON Ticket Today!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteSteven Gursten on LinkedInMichigan Auto Law on LinkedInMichigan Auto Law Website Michigan Auto Law InstagramSeven Gursten on PIM: Episode 70What’s in This Episode:
Who is Steven Gursten?
Is it better to have one website with pages for each practice area? Or multiple niche websites for each practice area?
What is a sure-fire way to track a branding campaign?
How to decline a case and still get positive Google reviews?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

5 snips
May 16, 2024 • 33min
249. Chad Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield
Chad Celi, AKA ChadGPT, a true master of marketing in the personal injury space. Chad's agency is built on the principles learned from the legendary Jay Abraham. He has worked with over 119 industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs.Throughout this jam-packed interview, Chad shares his invaluable insights on how to avoid the pitfalls of marketing malpractice. He explains the importance of rebranding your intake team, optimizing your intake language, and leveraging the power of reviews to boost your firm's reputation and attract more clients.Whether you're a seasoned PI attorney looking to take your marketing to the next level or just starting out and looking for a competitive edge, this episode is a must-listen. Selective about who he works with, this interview gives exclusive insights you won't want to miss. Get your PIMCON Ticket Today!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteChad Celi LinkedInWhat’s in This Episode:
Who is Chad Celi?
The three worst forms of marketing malpractice and how to avoid them.
Psychological tweaks to inspire rave reviews - even from calls you reject.
How to increase the volume of opportunities for capturing reviews.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

May 9, 2024 • 27min
248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue
Growing a firm to 8 figures in under five years might seem like a lucky break, but what if you could repeat that success 25 times? Luis Scott (@luisscottjr) has done just that, and he's ready to share his proven strategies with you.From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique perspective on turning challenges into opportunities, Luis has the expertise to help you achieve massive growth.With 8 Figure Firm (@8figurefirm) Consulting, Luis is on a mission to guide 100 law firms to 8 figures in predictable yearly revenue. Will you be one of them?In this must-listen episode, Luis shares his hard-won wisdom on:
Strategic marketing budget allocation
The importance of tracking revenue per employee
Crafting a compelling USP that sets your firm apart
Get your PIMCON Ticket Today!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteLuis Scott on Instagram Luis Scott on LinkedIn8 Figure Firm on Instagram8 Figure Firm on LinkedIn8 Figure Firm WebsiteThe Guts and Glory PodcastWhat’s in This Episode:
Who is Luis Scott?
What the 60/40 rule is in budgeting for marketing.
How to identify your own USP.
What happens when employee productivity doesn't match salary increases?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

May 2, 2024 • 30min
247. Raymond Mieszaniec, EvenUp — Toolkit: Demand Letter Revolution, Increase Case Value, Supercharge Velocity, and Save Time with A.I.
In the cutthroat world of personal injury law, the stakes are high and the competition is fierce. To come out on top, firms need every advantage they can get. That's where Raymond Mieszaniec (@mieszaniec) and his powerhouse startup EvenUp come in.Raymond is the visionary co-founder of EvenUp (@EvenUpLaw), the AI-powered platform changing the demand letter game. It's THE tool for securing lightning-fast resolutions and jaw-dropping settlements for clients. EvenUp is increasing transparency in an industry of closed-door settlements and has quickly become the secret weapon of choice for PI attorneys across the country.Ray shares battle-tested strategies for ramping up case velocity, transforming your team into a squad of legal superheroes, and running a lean, mean, profit-generating machine.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteRaymond Mieszaniec LinkedInEvenUp WebsiteEvenUp Instagram Raymond Mieszaniec InstagramWhat’s in This Episode:
Who is Raymond Mieszaniec?
How AI can generate demand letters, saving five to ten hours per case.
How does EvenUp increase revenue per employee?
Why access to big data can increase settlements.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Apr 25, 2024 • 31min
246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration
Build a thriving practice that will stand the test of time. Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm (@whitleylawfirm), who shares his secrets to maintaining and scaling a legacy firm.With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern clients while staying true to your firm's values. But what really sets him apart is his willingness to challenge traditional thinking and embrace innovation. From authentic branding that resonates with your community to adopting best practices from other industries, Ben reveals the strategies that have fueled his firm's remarkable growth. He also shares his insights on the power of collaboration and how surrounding yourself with the right team can help you focus on what you do best.Get your PIMCON Ticket Today!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteBen Whitley LinkedInThe Whitley Law Firm WebsiteThe Whitley Law Firm InstagramWhat’s in This Episode:
Who is Ben Whitley?
The case for saturating a territory before expanding.
How to translate trust and authority into a digital format.
Increasing the lifetime value of a client as a firm matures.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Apr 18, 2024 • 31min
245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital
A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks.What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarantees you never miss another lead.In this episode, Chris O'Brien, Co-Founder of CaptureNow, reveals how their cutting-edge technology leverages AI to maximize marketing ROI, deliver platinum client experiences at unlimited scale, and empower your staff to focus on high-impact activities instead of reactive intake.If you want an unfair advantage to blow past competitors and truly convert more cases from your ad spend, you can't afford to miss O'Brien's invaluable insights. Reimagine your intake process as a hyper-effective, automated growth engine.Get your PIMCON Ticket Today! ( https://www.pimcon.org/ )LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteChris O’Brien LinkedInCapture NowCapture Now LinkedinCapture Now InstagramWhat’s in This Episode:
Who is Chris O’Brian?
Why improved ring time is great for LSA.
Consumer reactions to AI over the phone.
How much does each call cost?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Apr 11, 2024 • 32min
244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure
R. Brent Wisner has made history.The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires total immersion in every scientific and legal detail of these complex cases. And Brent goes ALL in. Brent shares how he digs into the science before committing to take on a tort, how social media is an underutilized tool for pressuring change, and how to get into mass torts if you’re just starting out.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteR. Brent Wisner LinkedInWisner Baum WebsiteWisner Baum InstagramWisner Baum TikTokWhat’s in This Episode:
Who is Brent Wisner?
How a billion-dollar firm balances marketing and referrals for new cases.
How social media can be used to apply pressure in unexpected ways.
Advice from a legacy firm for attorneys looking to get into mass torts.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels


