Suzanna Abrahamian, a personal injury attorney with a successful law firm, shares insights on starting a practice. She discusses leveraging her sphere of influence for initial clients, finding opportunities in underserved practice areas, and prioritizing open communication with clients. Abrahamian's journey emphasizes deliberate practice and skill development over time to build the firm of your dreams.

Ken Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second time on PIM to prove: when you see an opportunity, take it!Tools in this Episode: How AI can level the playing field for small firms. What to look for in "A" players. How to set proper KPIs to spur rapid firm growth. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteKen Hardison LinkedIn PILMMA Website PILMMA Instagram Ken Hardison Instagram What’s in This Episode: Who is Ken Hardison? Why early technology adaptors win the long race to success. How PILMMA can uplevel any law firm. Creative ways to identify top performers. Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Dave Abels, an attorney with 30 years of experience, shares his insights on adaptability and client services in running a law firm. Topics include marketing strategies, building strong client relationships, work-life balance, and remote work. Learn how to optimize your practice for flexibility while avoiding unnecessary stress.

You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it down.Today’s guest can help you do just that. Joshua C Lisec (@joshualisec) has ghostwritten nearly 85 books across multiple industries. He has extensive experience helping attorneys get more clients and establish themselves in their market. His calculated approach can help you too.Today, Joshua breaks down his three-phase system that consistently builds authority. Tools in this Episode:Three phases of writing an Authority Book — Phase one: Market Research - Identify high-demand topics in your niche. Learn what readers struggle with most. Phase two: Talent Stack Analysis - Catalog your credentials, experiences, and stories to uncover the unique value you provide.  Phase three: Book Positioning - Draw from the first two phases to create a book that informs readers AND converts them into clients.  LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteJoshua C Lisec LinkedIn Joshua Lisec Website Joshua Lisec Instagram Joshua Lisec TwitterWhat’s in This Episode: Who is Joshua Lisec? How can a ghostwriter help speed up the process to becoming an authority? What to so when the assembly line approach fails in book production? How to write a book that is in the 99th percentile of persuasion. Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Michael Blom, a successful attorney with a career full of unexpected twists and turns, discusses his journey in personal injury law, pivoting to mass torts, and adapting during the pandemic to help businesses obtain Employee Retention Tax Credits. He offers practical advice on funding a mass torts practice, educating the public, and dispels misconceptions about the tax credits.

Ted DeBettencourt, co-founder of Juvo Leads, discusses the importance of speed in acquiring clients through chat services. He highlights the limitations of most chat solutions and introduces the benefits of Juvo Leads, a human-powered lead gen company that offers personalized conversations. They discuss the unique features of Juvo Leads, the impact of chat interactions on client reviews and referrals, and the advantages of human chat over AI. They also talk about lead tracking, call tracking software, and utilizing chat features to improve lead acquisition.

Rex Parris, a renowned trial attorney, shares insights on stepping into uncontested markets, the power of brand recognition, and the importance of building a team based on trust. He discusses using cutting-edge technology in the courtroom, his journey into local politics, and the significance of time management and trust in trial proceedings.

Jon Robinson, a decorated 15-year battle veteran of results-driven digital marketing, shares cheat codes for law firms to accelerate growth. Topics include geographic exclusion as a stealth tactic, investing in digital marketing for guaranteed growth, and the patience required for SEO. They also discuss hidden opportunities in niches, overspending and underspending DMAs, and the minimum spend for Google Ads. Strategies for optimizing digital marketing and effective investment in the personal injury space are explored, along with the impact of aggregated reviews on Google search.

Imagine your perfect day. Working uninterrupted from a coffee shop? Time for the kids after school? Getting to the gym? Now compare that ideal to a typical day at your firm. How much overlap is there? What if your work aligned seamlessly with your dreams?Brian Glass  (@brianglassesq), Partner at Ben Glass Law (@ben_glass_law), lives that reality. His remote workdays involve deep focus and no distractions. Evenings are for family time and coaching his kids. And on weekends he's outside training for ultra marathons. We all have different ideals but know this: your dream lifestyle is possible.On today's episode, Brian’s insights will help you get one step closer. He created his ideal lifestyle by putting his employees first, redistributing his workload, and rethinking what it means to be ‘normal’.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteBrian Glass LinkedInBrian Glass InstagramBen Glass Law Website Ben Glass Law InstagramBen Glass’ Great Legal Marketing Summit (Discount Code: Brian)Time Freedom for Lawyers PodcastEOS Delegate and Elevate WorksheetThe Art of War by Steven PressfieldWhat’s in This Episode: Who is Brian Glass? Why the customer is not always right. How the company you keep will shape your life.  Why trusting each department to do their job can set you free.  Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

AI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years.Tools in this Episode: Why disruption might be good for your bottom line. How AI can aid strategic content management. Why early adaptation will put you ahead of the pack.  LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramPersonal Injury Mastermind InstagramPersonal Injury Mastermind ThreadsRankings.io TwitterRankings.io WebsiteChris Dreyer WebsiteRyan Stewart LinkedIn Webris Website  Webris FacebookWebris InstagramWebris TwitterWebris YouTubeWhat’s in This Episode: Who is Ryan Stewart? The future of SEO and conversion rates in an AI assisted world. How to transform your staff from ‘doers’ tasks to ‘managers’ of AI systems. How documenting and automating processes with AI can increase employee utility. Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels