Staying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris).

Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms.

In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI.

You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free approach to get “mailbox money” through leveraging existing SEO assets.

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What’s in This Episode:

• Who is Chris Massaro?
• For lawyers looking to invest in mass torts, what approach does he recommend?
• For lawyers with smaller budgets, what is a good starting point and path to grow?
• How lawyers can optimize Google Ads (LSA) to get the best results.

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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• 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
• 96. Brian Dean, Backlinko — Becoming a Linkable Source
• 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
• 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels