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Personal Injury Mastermind
230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat
Jan 4, 2024
Guest Joe Ruotolo, expert in leveraging chat tools for lead capture and conversion, discusses the importance of live chat for law firms. Topics include qualifying potential clients, data collection for growing firms, lead conversion using chat and video, and building client journeys with tailored chat automations.
36:42
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Quick takeaways
- Implementing a Live Chat tool can help law firms capture and convert more leads by providing ultra-fast interactions and reducing friction compared to filling out forms.
- Creating a custom client journey on your website and using chat automation allows for a focused engagement, gathering relevant case details quickly and effectively, resulting in increased lead conversion rates.
Deep dives
Decrease friction to increase conversions
Implementing a Live Chat tool can help law firms capture and convert more leads. Live Chat allows for ultra-fast interactions, reducing friction compared to filling out forms. By customizing chatbots, visitors can quickly select their case type and provide key details in seconds, preventing conversations from going off-course and decreasing human error. This focused engagement significantly increases lead conversion rates.
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