203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services
Aug 31, 2023
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Dave Abels, an attorney with 30 years of experience, shares his insights on adaptability and client services in running a law firm. Topics include marketing strategies, building strong client relationships, work-life balance, and remote work. Learn how to optimize your practice for flexibility while avoiding unnecessary stress.
Adapting to technology and leveraging online visibility is crucial for dominating Google search results and attracting new cases.
Consistency, excellent customer service, and strong client relationships are key to generating referrals and building a strong reputation.
Deep dives
Stay agile and adapt to evolving marketing channels
In today's rapidly evolving world of marketing, it is crucial to stay agile and adapt to new channels and platforms. While there may be various popular channels like TikTok or Instagram, active engagement is essential. Newsletters play a critical role in nurturing client relationships and staying connected. Dave Ables, an entrepreneur and legal marketer, emphasizes the importance of adapting to technology. He shifted his focus to digital marketing and SEO as he realized that his personal injury cases increasingly came from online sources. By staying adaptable and leveraging online visibility, his firm dominates Google search results, attracting new cases while allowing him to practice remotely.
Consistency and excellent customer service are key
Consistency and delivering excellent customer service are crucial elements of building a successful law firm. Dave Ables highlights the importance of providing the same high-quality service to every client, enabling them to become loyal advocates. He compares it to a favorite restaurant that consistently delivers exceptional food and service, leading to repeat visits and enthusiastic recommendations. Ables emphasizes the significance of timely communication, promptly returning phone calls, and maintaining strong client relationships. By prioritizing customer satisfaction and retention, law firms can generate referrals and build a strong reputation.
Design your practice for work-life balance
Creating a practice that allows for work-life balance is essential for personal satisfaction and productivity. Dave Ables has intentionally designed his practice to prioritize his desired lifestyle. By focusing on marketing and pre-litigation tasks and utilizing technology, he can practice law from anywhere in the world. This flexibility enables him to enjoy personal interests and family time while also providing excellent legal representation to his clients. Ables encourages fellow lawyers to find a balance that works for them, ensuring they can work hard when needed, but also have the freedom to pursue personal endeavors.
Running a law firm doesn't have to come at the expense of an ideal lifestyle. Attorney Dave Abels optimized his practice for flexibility and balance. His hard-won lessons come from 30 years in the business. His insights can take your firm to the next level while avoiding unnecessary stress. The Partner of Abels & Annes shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Why keeping clients happy will keep you top of mind for referrals.
How his partner’s focus on litigation allows him to hone in on marketing and business development.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert