Trapital

The podcast discusses the importance of superfans and breaks down SoundCloud's Fan Powered Royalties. They explore how artists like Lil Uzi Vert can measure their fans, the impact on the industry, and the challenges of managing multiple platforms. The podcast also delves into preventing fraud in the music streaming industry and explores the future of fan engagement.

This podcast explores the business side of The Grammys, including its revenue streams and controversies over the years. It discusses the challenges in diversifying the awards and engaging younger audiences. The financial aspects and voting process are also explored, along with the impact of genre categorization and campaigning. The podcast delves into the voting process and the impact of vote splitting, as well as controversies and snubs at the Grammy Awards.

Explore the impact and evolution of insurance ads, focusing on the State Farm Chris Paul and Cliff Paul campaign. Discover the strategic decisions behind the ads, the importance of cultural discourse, and the use of sponsorships and endorsements. Uncover the legacy of the campaign and how it changed the way brands interact with the NBA.

The podcast explores the impact of radio in music, including underestimation, debates on royalty payments, and how streaming changed radio's role. It also discusses the success of The Breakfast Club and what streaming can learn from radio.

Joined by Tati Cirisano from MIDiA Research, this episode explores whether emerging artists like Billie Eilish and Dua Lipa can reach the same level of superstardom as Taylor Swift and Beyoncé. They discuss breaking through in a saturated industry, the impact of streaming and TikTok, and the monetization of streaming by genre. The changing landscape of the music industry, the importance of personality in superstardom, and the changing dynamics of music popularity and revenue are also explored.

Explore the success of celebrity fast food meals, including collaborations with Travis Scott, Bad Bunny, and BTS- the influence of hip hop culture on brands and the role of Steve Stout in McDonald's advertising campaigns- the impact of social media on branding and the expansion of celebrity meals beyond musicians- building a strong relationship with consumers through McDonald's mobile app.

Adidas' fascinating history with the Nazi party, turbulent 1990s, and missed opportunities. The Yeezy deal with Kanye West and its controversy. Brands needing to reconsider celebrity partnerships strategy. The reasons behind the Beyoncé and Ivy Park collaboration not working.

Tati Cirisano, music industry expert, joins the podcast to discuss YouTube's impact on the music industry. They explore YouTube's entry into the space, rocky relationships with rights holders, the importance of user-generated content, the monetization-exposure trade-off, improving relationships with the music industry, Content ID, and YouTube's ambition to overtake Spotify. They also discuss the impact of Article 17 on content hosting platforms and explore the paradoxes of Apple, YouTube, and Spotify in the music ecosystem.

Explore the global value of the music industry at $41.5 billion, including topics like data transparency, the rise of vinyl, the relationship between music and gaming, and streaming price increases. The podcast also delves into the lack of transparency in the industry, money allocation and distribution, the future of vinyl sales, the impact of chat GPT on journalism, and the accuracy of global music industry figures.

Explore Reebok's rise and fall, competition with Nike and its role in hip-hop. Discover the Jay-Z x Reebok partnership and its downfall. Learn about the challenges of rapper and Reebok collaborations and the Adidas acquisition. Discuss the cultural clash between Reebok and Adidas and ABG's revival of dormant brands and partnership with Shaq.