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Trapital
SoundCloud and the Future of Superfans
Feb 2, 2024
The podcast discusses the importance of superfans and breaks down SoundCloud's Fan Powered Royalties. They explore how artists like Lil Uzi Vert can measure their fans, the impact on the industry, and the challenges of managing multiple platforms. The podcast also delves into preventing fraud in the music streaming industry and explores the future of fan engagement.
32:53
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Quick takeaways
- Super fans generate the majority of revenue for artists, with the top 7% of Lil Uzi Vert's fans contributing to 70% of his revenue.
- SoundCloud's user-centric model prevents fraud, improves fan engagement, and complements other streaming platforms.
Deep dives
Understanding the Impact of User-Centric Royalties on Superfans
The report delves into the significance of fan distribution and the value of super fans in the music industry. Using SoundCloud's fan-powered royalties as a case study, it reveals that a small percentage of super fans generate the majority of an artist's revenue. For example, analysis of Lil Uzi Vert's fan distribution showed that the top 7% of his fans generated 70% of his revenue. This marked the first quantitative breakdown of fandom's financial impact. The report also explores the benefits of user-centric models in preventing fraud and improving fan engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode