

Why Celebrity Fast Food Meals Took Off
Dec 15, 2023
Explore the success of celebrity fast food meals, including collaborations with Travis Scott, Bad Bunny, and BTS- the influence of hip hop culture on brands and the role of Steve Stout in McDonald's advertising campaigns- the impact of social media on branding and the expansion of celebrity meals beyond musicians- building a strong relationship with consumers through McDonald's mobile app.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Power of Celebrity Fast Food Partnerships
01:50 • 8min
Influence of Hip Hop Culture on Brands
09:57 • 2min
The Role of Steve Stout in McDonald's Music Collaborations and Cultural Advertising
11:33 • 3min
The Impact of Social Media on Branding
14:27 • 23min
Expanding Celebrity Fast Food Meals
37:49 • 4min
Building a Strong Relationship with Consumers Through McDonald's Mobile App
41:52 • 21min