Why Celebrity Fast Food Meals Took Off
Trapital
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The Power of Celebrity Fast Food Partnerships
This chapter explores the influence of celebrity fast food partnerships, starting with McDonald's association with celebrities for nearly 30 years. It delves into the phenomenon of special meals inspired by athletes and highlights the limited regional availability of the McJordan meal. The hosts also discuss the success of celebrity fast food meals in different regions, the shift in consumer expectations, and the importance of cultural relevance in marketing.
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