3min chapter

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Why Celebrity Fast Food Meals Took Off

Trapital

CHAPTER

The Role of Steve Stout in McDonald's Music Collaborations and Cultural Advertising

This chapter explores Steve Stout's pivotal role in McDonald's advertising campaigns, including his involvement in the creation of the 'I'm loving it' jingle and collaborations with music artists. It showcases his talent in leveraging cultural trends for consumer packaged goods and his success with brands like double mint gum.

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