Trapital

Exploring the financial investments in the Oscars, comparisons with the Grammys, the decline of big movie soundtracks, controversies, biggest snubs, and ideas for improving the show. Dive deep into the drama of the entertainment industry and wild theories.

The podcast delves into Virgil Abloh's impact on luxury rap, open-source fashion, and his relationship with Kanye West. It discusses his 3% rule, legacy, controversies, and how he reshaped the industry with brands like Pyrex Vision and Off-White.

Zack O'Malley Greenburg discusses Kanye West's journey in the fashion industry, from Nike to Adidas and Gap. They delve into the highs of Yeezy becoming a billion-dollar brand, the controversies, and the independent future of Yeezy.

Join Tati Cirisano from MIDiA Research as she discusses the evolution of Las Vegas concert residencies, the impact of Celine Dion's groundbreaking 2003 residency, millennial demand for live music, and predictions for the future of residencies in Sin City.

The podcast discusses the importance of superfans and breaks down SoundCloud's Fan Powered Royalties. They explore how artists like Lil Uzi Vert can measure their fans, the impact on the industry, and the challenges of managing multiple platforms. The podcast also delves into preventing fraud in the music streaming industry and explores the future of fan engagement.

This podcast explores the business side of The Grammys, including its revenue streams and controversies over the years. It discusses the challenges in diversifying the awards and engaging younger audiences. The financial aspects and voting process are also explored, along with the impact of genre categorization and campaigning. The podcast delves into the voting process and the impact of vote splitting, as well as controversies and snubs at the Grammy Awards.

Explore the impact and evolution of insurance ads, focusing on the State Farm Chris Paul and Cliff Paul campaign. Discover the strategic decisions behind the ads, the importance of cultural discourse, and the use of sponsorships and endorsements. Uncover the legacy of the campaign and how it changed the way brands interact with the NBA.

The podcast explores the impact of radio in music, including underestimation, debates on royalty payments, and how streaming changed radio's role. It also discusses the success of The Breakfast Club and what streaming can learn from radio.

Joined by Tati Cirisano from MIDiA Research, this episode explores whether emerging artists like Billie Eilish and Dua Lipa can reach the same level of superstardom as Taylor Swift and Beyoncé. They discuss breaking through in a saturated industry, the impact of streaming and TikTok, and the monetization of streaming by genre. The changing landscape of the music industry, the importance of personality in superstardom, and the changing dynamics of music popularity and revenue are also explored.

Explore the success of celebrity fast food meals, including collaborations with Travis Scott, Bad Bunny, and BTS- the influence of hip hop culture on brands and the role of Steve Stout in McDonald's advertising campaigns- the impact of social media on branding and the expansion of celebrity meals beyond musicians- building a strong relationship with consumers through McDonald's mobile app.