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Trapital
Do Major Record Labels Still Have Brand Identity?
Mar 29, 2024
Music industry expert Justin Hunte and the host discuss major record labels' brand identity shift, including Def Jam's legacy, media consolidation impact, Hybe's Weverse maximizing reach, revenue-boosting strategies, industry trends, and the importance of brand identity in a changing landscape.
31:57
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Quick takeaways
- Record labels shifted from consumer to B2B branding in the streaming era.
- Newer labels like Dreamville focus on artist-centric branding for consumer connections.
Deep dives
Evolution of Record Label Brands
In the past, record labels like Def Jam and Death Row Records established strong consumer brands by associating with distinct sounds and artists like LL Cool J and the BC Boys, creating intentional and strategic market connections. However, in the streaming era, these brands shifted focus to B2B branding, losing their consumer prominence. This shift reflects changes in the music industry's audio landscape.
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Discover
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