Do Major Record Labels Still Have Brand Identity?
Trapital
00:00
Evolution of Brand Identities in the Music Industry
The chapter explores the changing landscape of the music industry, focusing on the evolution of brand identities for companies such as Empire and Interscope. It discusses the unique approaches these companies take in working with artists and connecting with emerging platforms like TikTok, highlighting their success in carving out distinct niches. The conversation also touches on the importance of brand identity for major record labels and how innovation and technology can enhance their relationships with consumers.
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