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Trapital
Yeezy: The Good, The Bad, and The Ugly
Feb 16, 2024
Zack O'Malley Greenburg discusses Kanye West's journey in the fashion industry, from Nike to Adidas and Gap. They delve into the highs of Yeezy becoming a billion-dollar brand, the controversies, and the independent future of Yeezy.
49:18
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Quick takeaways
- Kanye's success in creating highly sought-after designs with Nike Air Yeezy 1
- Transition to Adidas due to Nike disputes and multi-billion dollar deal
Deep dives
The rise of Yeezy's brand and success with sneakers
Kanye West's partnership with Nike and the launch of the Nike Air Yeezy 1; His ability to create unique and highly sought-after designs; The limited editions and exclusivity of the early Yeezy sneakers; The success and popularity of the Yeezy brand, with sales totaling billions of dollars.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode