6min chapter

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Yeezy: The Good, The Bad, and The Ugly

Trapital

CHAPTER

Kanye's Strategic Deal with Adidas

This chapter explores Kanye's negotiation with Adidas for ownership of his brand, comparing it to Jay Z's approach. It also delves into Kanye's design process for the Yeezy 350s and his financial challenges despite the success of the line.

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