13min chapter

Trapital cover image

Yeezy: The Good, The Bad, and The Ugly

Trapital

CHAPTER

Kanye West's Journey into Fashion

The chapter delves into Kanye West's passion for fashion and sneakers, detailing his early interest in designing shoes and apparel. It discusses his challenges in getting a sneaker deal due to being seen as a creative artist rather than a mainstream rapper. The narrative also explores his frustrations with the Nike partnership and his eventual move to Adidas.

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