Do Music Festivals Have a Superstar Problem?

Tati Cirisano from MIDiA Research discusses the challenges faced by music festivals post-pandemic, including the struggles of big festivals like Coachella. They explore the evolution of festivals into cultural phenomena, changing ticket buying trends, adapting to Gen Z attendees, and the profitability for top artists. The conversation also touches on Ariana Grande's Coachella performance and upcoming music festivals.