Trapital
Do Music Festivals Have a Superstar Problem?
Apr 5, 2024
Tati Cirisano from MIDiA Research discusses the challenges faced by music festivals post-pandemic, including the struggles of big festivals like Coachella. They explore the evolution of festivals into cultural phenomena, changing ticket buying trends, adapting to Gen Z attendees, and the profitability for top artists. The conversation also touches on Ariana Grande's Coachella performance and upcoming music festivals.
34:34
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Quick takeaways
- Music festivals face challenges due to oversaturation and declining consumer trust.
- Top artists prioritize lucrative tours over festival appearances, impacting headliner availability.
Deep dives
Decline in Music Festivals
Certain music festivals like Made in America, Beel Street Music Festival, and Firefly are taking a pause or not returning. Coachella experienced lower demand, with tickets available even close to the event. Despite the live music industry's profits post-pandemic and successful tours by global stars, challenges persist. The oversaturation of the festival market, underestimated efforts to build a brand, and declining consumer trust impact the festival industry.
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