Evolution of Music Festivals

This chapter explores the transformation of music festivals into cultural phenomena, particularly focusing on the rise of events like Coachella and their impact on lifestyle, celebrity culture, and social media. It discusses the growth of electronic dance music (EDM) and the challenges faced by festivals in securing big-name artists, exemplified by the struggles of Coachella in its early years and the oversaturation of the festival market. The chapter also examines the changing dynamics of artist preferences for solo tours over festival performances and previews the lineup for Coachella 2024.