Navigating the Evolving Music Festival Landscape

The chapter explores how music festivals are adapting to changing audience demographics and preferences, particularly focusing on the shift from millennials to Gen Z as the target market. It discusses the challenges faced by festival organizers in meeting the higher expectations of Gen Z attendees, including diverse music preferences and the demand for unique experiences. The chapter also delves into the risks, logistical complexities, and environmental impact associated with organizing music festivals in today's evolving landscape.