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Trapital
The Business Behind The Grammys
Jan 26, 2024
This podcast explores the business side of The Grammys, including its revenue streams and controversies over the years. It discusses the challenges in diversifying the awards and engaging younger audiences. The financial aspects and voting process are also explored, along with the impact of genre categorization and campaigning. The podcast delves into the voting process and the impact of vote splitting, as well as controversies and snubs at the Grammy Awards.
01:02:07
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Quick takeaways
- Controversies over Grammy awards have sparked debate and disappointment, such as when Esperanza Spalding beat Justin Bieber for Best New Artist in 2011.
- The controversial decision for Macklemore to win Best New Artist over Kendrick Lamar in 2014 marked a turning point in his career and led to widespread discussion.
Deep dives
Controversial Nominees for Best New Artist
One of the biggest travesties in Grammy history occurred in 2011 when Drake, Justin Bieber, and Esperanza Spalding were nominated for Best New Artist. Many expected Bieber to win, but it was Spalding who took home the award, as a relative unknown to the general public. This decision shocked and confused many, leading to significant controversy.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode