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Trapital
YouTube’s Impact on Music
Dec 1, 2023
Tati Cirisano, music industry expert, joins the podcast to discuss YouTube's impact on the music industry. They explore YouTube's entry into the space, rocky relationships with rights holders, the importance of user-generated content, the monetization-exposure trade-off, improving relationships with the music industry, Content ID, and YouTube's ambition to overtake Spotify. They also discuss the impact of Article 17 on content hosting platforms and explore the paradoxes of Apple, YouTube, and Spotify in the music ecosystem.
01:10:59
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Quick takeaways
- YouTube has revolutionized the music industry by providing a platform for artists to gain exposure and lower the barriers of entry.
- YouTube's user-generated content (UGC) has played a significant role in shaping the music landscape and helping artists like NBA Youngboy build successful careers.
Deep dives
The Rise of YouTube as a Music Platform
YouTube has revolutionized the music industry by lowering the barriers of entry and providing a platform for artists to gain exposure. From Soulja Boy to Justin Bieber, many artists have utilized YouTube as a launchpad for their careers. However, the relationship between YouTube and major record labels has been tumultuous due to issues of copyright and revenue sharing. Despite this, YouTube has introduced marketing programs and worked towards improving its relationship with the music industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode