Trapital YouTube’s Impact on Music
Dec 1, 2023
Tati Cirisano, music industry expert, joins the podcast to discuss YouTube's impact on the music industry. They explore YouTube's entry into the space, rocky relationships with rights holders, the importance of user-generated content, the monetization-exposure trade-off, improving relationships with the music industry, Content ID, and YouTube's ambition to overtake Spotify. They also discuss the impact of Article 17 on content hosting platforms and explore the paradoxes of Apple, YouTube, and Spotify in the music ecosystem.
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Soulja Boy's YouTube Success
- Soulja Boy, a 15-year-old, launched his music career on YouTube in 2007.
- His DIY videos, featuring the "Crank That" dance, went viral, demonstrating the platform's power.
Google, YouTube, and Copyright
- Google's acquisition of YouTube made it the second-largest search engine, raising concerns about copyright infringement.
- This tension between rights holders and YouTube stemmed from the platform's power and unclear revenue sharing.
YouTube's Royalty Model
- YouTube pays royalties based on fluctuating ad revenue percentages.
- This contrasts with Spotify's fixed per-stream rates, causing disputes with rights holders.