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Trapital
Why Radio Still Matters
Jan 12, 2024
The podcast explores the impact of radio in music, including underestimation, debates on royalty payments, and how streaming changed radio's role. It also discusses the success of The Breakfast Club and what streaming can learn from radio.
01:01:07
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Quick takeaways
- Radio remains a relevant platform for promoting songs and gauging their lasting appeal.
- The compensation issues between radio and artists highlight the need for a fair and updated system.
Deep dives
Radio's Evolving Role and Longevity
Despite the rise of streaming and the challenges faced by traditional radio stations, radio continues to hold significance in the music industry. While there have been layoffs and changes in the radio landscape, it still remains a relevant platform for promoting and gauging the longevity of songs. Radio can determine which songs resonate with listeners over time, providing a valuable indicator of a song's lasting appeal. However, the relationship between radio and the music industry has shifted, with record labels cutting back on promotional budgets and radio stations adapting to changes in audience preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode