Why Radio Still Matters
Trapital
00:00
Adapting to the Streaming Era
The chapter discusses the challenges faced by radio in trying to digitize itself and succeed in the streaming era. It highlights iHeart as a unique company that has been able to gain traction through their app, but also explores the struggles of other radio conglomerates and the bankruptcy filing of Odyssey. The conversation emphasizes the need for radio companies to adapt to new audio formats without alienating their older listeners.
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