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10min chapter
Why Radio Still Matters
Trapital
The Blurred Lines of Payola and Marketing in the Music Industry
This chapter explores the ethical gray areas of paying TikTok influencers and former industry executives to promote records, and compares it to value add distributors. The speakers discuss the regulations by the FCC and the need for consumer awareness, while highlighting the advantages for both stations and labels. They also delve into indirect forms of payment such as giving tickets to shows.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode