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Why Radio Still Matters

Trapital

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The Evolution of Radio

The chapter explores the speakers' personal relationship with radio as it has evolved over time, from being a big part of their childhood to now rarely listening unless in an Uber or store. It discusses the influence of radio on music exposure, regional preferences, and the size and revenue of the radio industry. The chapter also delves into the unique qualities of audio storytelling in radio and its resilience compared to other mediums.

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