Trapital

Explore the impact and evolution of insurance ads, focusing on the State Farm Chris Paul and Cliff Paul campaign. Discover the strategic decisions behind the ads, the importance of cultural discourse, and the use of sponsorships and endorsements. Uncover the legacy of the campaign and how it changed the way brands interact with the NBA.

The podcast explores the impact of radio in music, including underestimation, debates on royalty payments, and how streaming changed radio's role. It also discusses the success of The Breakfast Club and what streaming can learn from radio.

Joined by Tati Cirisano from MIDiA Research, this episode explores whether emerging artists like Billie Eilish and Dua Lipa can reach the same level of superstardom as Taylor Swift and Beyoncé. They discuss breaking through in a saturated industry, the impact of streaming and TikTok, and the monetization of streaming by genre. The changing landscape of the music industry, the importance of personality in superstardom, and the changing dynamics of music popularity and revenue are also explored.

Explore the success of celebrity fast food meals, including collaborations with Travis Scott, Bad Bunny, and BTS- the influence of hip hop culture on brands and the role of Steve Stout in McDonald's advertising campaigns- the impact of social media on branding and the expansion of celebrity meals beyond musicians- building a strong relationship with consumers through McDonald's mobile app.

Adidas' fascinating history with the Nazi party, turbulent 1990s, and missed opportunities. The Yeezy deal with Kanye West and its controversy. Brands needing to reconsider celebrity partnerships strategy. The reasons behind the Beyoncé and Ivy Park collaboration not working.

Tati Cirisano, music industry expert, joins the podcast to discuss YouTube's impact on the music industry. They explore YouTube's entry into the space, rocky relationships with rights holders, the importance of user-generated content, the monetization-exposure trade-off, improving relationships with the music industry, Content ID, and YouTube's ambition to overtake Spotify. They also discuss the impact of Article 17 on content hosting platforms and explore the paradoxes of Apple, YouTube, and Spotify in the music ecosystem.

Explore the global value of the music industry at $41.5 billion, including topics like data transparency, the rise of vinyl, the relationship between music and gaming, and streaming price increases. The podcast also delves into the lack of transparency in the industry, money allocation and distribution, the future of vinyl sales, the impact of chat GPT on journalism, and the accuracy of global music industry figures.

Explore Reebok's rise and fall, competition with Nike and its role in hip-hop. Discover the Jay-Z x Reebok partnership and its downfall. Learn about the challenges of rapper and Reebok collaborations and the Adidas acquisition. Discuss the cultural clash between Reebok and Adidas and ABG's revival of dormant brands and partnership with Shaq.

The Trapital Report 2023 breaks down big takeaways on streaming, live music, state of hip-hop, and valuable songs. Hip-hop outshines electronic music, with its growth tapering off. Headlines without context impact decisions. Fans want identity, self-expression, and memories. Generative AI, splitting the pie, and different worlds for artists on different tours are also discussed. Historical bias and price influence hip-hop tours. YouTube active users prefer pop audience.

Apple has been the most influential company in music in the 21st century, and music was the major driver behind Apple’s comeback. Join us for a deep dive on where Apple was before its music journey, the impact of iTunes, Steve Jobs, iPod, U2, iPhone, Apple Music, Drake, Taylor Swift, Frank Ocean, and a whole lot more.I’m joined by friend of the pod, Zack O’Malley Greenburg. We discuss how music helped Apple exceed the value of the entire music industry. We also discuss the company’s strategy with software, hardware, and how it all worked together. Hope you enjoy it.[00:03:55] Steve Jobs returns to Apple[00:10:13] iTunes, iPod, iTunes Music Store[00:34:48] How U2 got their own iPod[00:44:20] Why Jobs was against subscription-based music streaming[00:51:27] Apple buys Beats Electronics[00:56:48] How U2’s album got on every iPhone[01:07:54] Apple Music launch[01:14:04] What would Jobs say about Apple’s current music strategy?[01:21:54] Apple Music’s old exclusives strategyEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.