Investing in Music, Songs of the Summer, Pop Star Decline, and Creator Trends
Sep 15, 2023
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This solo episode covers interesting topics such as Saudi Arabia investing in entertainment and tech, the changing landscape of the 'Song of the Summer', the decline of pop stars and trends, and Spotify's podcast strategy. It explores potential investment opportunities in the music industry, discusses the evolution of songs of the summer, and highlights the success and fragmentation in movies, music, and pop stars. Furthermore, it delves into the shift in the music industry from record labels to streaming services, and explores Spotify's podcasting strategy and its value for advertisers.
Saudi Arabia's investment in various industries like sports, entertainment, and tech has been gaining attention, but their involvement in the music industry has been limited so far, which is likely to change with the popularity of music festivals, back catalog acquisitions, and artist performances in the region.
The concept of the 'song of the summer' has evolved in the age of streaming and social media, with different platforms and publications having their own fragmented lists, making it harder for a single song to dominate the airwaves and emphasizing the diverse landscape of music consumption today.
Deep dives
Saudi Arabia's Investment in Entertainment, Sports, and Tech
Saudi Arabia's investment in various industries, including sports, entertainment, and tech, has been gaining attention. The country's sovereign wealth fund, the Public Investment Fund, has invested billions of dollars in sports deals, including golf, football, MMA, and boxing. They have also made investments in tech and entertainment companies like Take-Two Interactive, Activision Blizzard, Nintendo, and more. While Saudi Arabia has made significant investments in various sectors, their involvement in the music industry has been limited so far. However, with the popularity of music festivals, back catalog acquisitions, and artist performances in the region, it is likely that there will be future investments in the music sector as well.
The Changing Definition of the 'Song of the Summer'
The concept of the 'song of the summer' has evolved over the years, particularly in the age of streaming and social media. Different platforms and publications have their own lists of songs of the summer, and the diversity of these lists reflects the fragmented nature of music consumption today. The traditional criteria for a song of the summer, such as radio airplay and release timing, no longer hold the same weight. Instead, the popularity and success of a song can vary significantly based on individual platforms, algorithms, and listener preferences. This fragmentation has created a more diverse landscape for summer hits.
The Decline of the Pop Star in the Streaming Era
The streaming era has brought about challenges for pop stars and their rise to fame. In the past, artists could quickly reach superstardom and dominate the charts in a short period of time. However, with streaming platforms and social media, it has become increasingly difficult for new artists to break through and achieve the same level of success. While some established artists continue to thrive, it has become harder for new artists to attract attention and penetrate the mainstream. The changing dynamics of the music industry, including the control of record labels and the influence of algorithms, have contributed to this decline in the pop star phenomenon.
The Role of Platforms in the Creator Economy
Platforms like Spotify have played a significant role in the creator economy, particularly in podcasting. Spotify's investment in podcasting has had its successes and challenges, but it has helped establish the platform as a go-to destination for podcasts. As creators navigate this landscape, understanding the dynamics between platforms and creators is crucial. While some platforms may have struggled to attract and support creators, the value and potential of podcasting as a medium remain strong. Additionally, creators themselves have found success and continue to thrive, especially those who have been consistent and committed to building their platforms and audiences.