10min chapter

Trapital cover image

Investing in Music, Songs of the Summer, Pop Star Decline, and Creator Trends

Trapital

CHAPTER

The Shift in the Music Industry

This chapter discusses the changes in the music industry, from the control of record labels to the power of streaming services. It explores the career trajectories of artists like Taylor Swift, Beyonce, Katy Perry, and Lady Gaga and how their success has been impacted by the digital age. The chapter also touches on the rise of artists like Burna Boy and the challenges faced by record labels in influencing song promotion.

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