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14min chapter
Investing in Music, Songs of the Summer, Pop Star Decline, and Creator Trends
Trapital
Podcast Discovery and Spotify's Podcasting Strategy
This chapter explores the dynamics of music discovery on platforms like TikTok and how it favors popular artists. It also discusses Spotify's podcasting strategy, highlighting both successes and challenges, such as missteps in allocating funds to celebrities and successful deals with Alex Cooper and Joe Rogan. The chapter emphasizes the value of podcasting for advertisers and Spotify's data-driven approach that has made it a top destination for podcasts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode