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Trapital
Can New Superstars Ever Surpass Current Superstars?
Dec 22, 2023
Joined by Tati Cirisano from MIDiA Research, this episode explores whether emerging artists like Billie Eilish and Dua Lipa can reach the same level of superstardom as Taylor Swift and Beyoncé. They discuss breaking through in a saturated industry, the impact of streaming and TikTok, and the monetization of streaming by genre. The changing landscape of the music industry, the importance of personality in superstardom, and the changing dynamics of music popularity and revenue are also explored.
01:24:17
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Quick takeaways
- Emerging artists face challenges in achieving the same level of worldwide fame as previous generations due to the changing music industry landscape and fragmented audiences.
- Streaming has impacted artist success, with Latin music generating less revenue per stream despite massive streaming numbers.
Deep dives
Dua Lipa: Strong live resume and hit-making ability, but may lack a strong brand or super fan factor
Dua Lipa has had numerous hit songs and a successful live career, but her brand and fan base may not be as strong as some other artists. Her live shows are known for their spectacle, and she has a global appeal. However, her songs may be more famous than her as an artist, and her brand awareness may not be as high as other artists.
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Discover
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