Music has several big new stars with tons of talent, but will they ever have a year as big as Taylor Swift and Beyoncé in 2023. Both women have been commercially successful for decades and continue to dominate the charts even to this day. They came up in a different time, which works to their advantage.
But what does this mean for the streaming and TikTok era artists who want to break through all the noise? Can they ever reach the same level of stardom?
In this episode, I’m joined by Tati Cirisano from MIDiA Research to discuss what it takes, the impact of streaming and TikTok, and whether artists like Billie Eilish, Dua Lipa, Bad Bunny and others will ever reach the level of superstardom of artists like Beyoncé, Drake, Adele or T Swift.
04:16 Breaking through in a saturated industry
08:32 Monoculture
09:36 The impact of streaming and TikTok
14:30 Billie Eilish, Olivia Rodrigo, Burna Boy, Post Malone
33:44 Dua Lipa, Doja Cat, SZA
58:29 Morgan Wallen, Bad Bunny
01:11:23 The monetization of streaming by genre
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