Marketing Made Simple

Discover how artists can leverage the StoryBrand framework to market their art effectively, avoid the 'starving artist' stereotype, and connect with their audience. Explore strategies for artist websites, growing audience through email lists, engaging fans with exclusive content, and using storytelling to build connections.

Explore the marketing strategy behind Jungle's viral success, including creative music videos, strategic collaborations, and a cinematic album release. Learn how to stand out in a crowded market with fresh and inventive ideas, and the power of creativity and collaboration in marketing.

Learn how to balance your personal and professional brands on social media with insights from branding expert Rory Vaden. Discover the challenges of maintaining authenticity online, the influence of executives' personal brands on company success, and the power of personal branding to build trust and connection with customers. Dive into strategies for building credibility through testimonials and education while automating trust effectively.

Learn how Liquid I.V. stands out in the beverage market by understanding consumer needs. Explore the impact of customer insights on marketing success. Discover trends in sugar-free products and utilizing consumer trends for business growth.

Discover the secrets to successful partnerships between brands and social media influencers. Learn practical strategies for collaborating with influencers and driving mutual growth. Find out how to build brand awareness and reach new audiences through influencer partnerships and content creation. Understand the importance of metrics, social listening, and personal experiences in influencer brand partnerships. Learn how to effectively partner with influencers to grow your brand and offer solutions to their followers' problems.

Learn how to launch a lucrative coaching career by leveraging your expertise and finding your niche. Discover the principles and steps outlined in the book 'Coach Builder' by Donald Miller. Explore different coaching business ideas outside of marketing, such as cheese making and state fair competitions. Understand the importance of creating and packaging coaching products, and automating customer relationships through a CRM. Gain insights into mapping the client journey and utilizing marketing collateral to upsell clients.

Renowned artist and photographer Jeremy Cowart shares his tips on how to push through creative struggles in marketing. The importance of vulnerability, collaboration, and unusual props in photography are also discussed. Connecting with others through sharing struggles can lead to business opportunities.

Learn how to pivot your career into coaching and create a system to sell your knowledge and expertise. Understand the importance of offering a range of products in coaching businesses and how to determine demand. Don't miss the upcoming Coach Builder limited podcast series.

Learn about the importance of inclusion in marketing. Explore inclusive resources at a camp for neurodiverse students. Discover how Nashville Children's Theater creates an inclusive environment. Find out about the theater's inclusive initiatives and suggestions for marketing inclusively.

Guest Sonia Thompson, host of the Inclusion in Marketing podcast, shares real-world tips on making marketing more welcoming. Topics include creating a sense of belonging for customers, evaluating inclusivity efforts, understanding different consumer identities, creating inclusive experiences for people with dietary restrictions, and choosing specific customer groups to focus on.