#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media

24 snips

Feb 28, 2024

Learn how to balance your personal and professional brands on social media with insights from branding expert Rory Vaden. Discover the challenges of maintaining authenticity online, the influence of executives' personal brands on company success, and the power of personal branding to build trust and connection with customers. Dive into strategies for building credibility through testimonials and education while automating trust effectively.

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INSIGHT

Power of Executives' Personal Brands

Personal brands of company executives significantly boost company influence and trust.
People prefer doing business with individuals rather than faceless companies, making personal branding essential.

INSIGHT

Personal Brand Is Your Reputation

Personal brand is the digitization of your reputation, not just social media or logos.
It's about automating trust at scale through who you truly are, reflecting your real-life reputation.

ADVICE

Teach Who You Once Were

Serve your audience by teaching what you know for free, focusing on who you once were.
Use content that entertains, educates, or encourages through genuine personal stories and lessons.

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Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our personal lives or to keep things strictly business. This can make us freeze up, not posting anything because we're not sure what the right move is. It's a growing problem that can make it hard to connect with people online and show the real you behind your work. So how do you strike a balance between personal brand and business brand while staying true to both aspects of your identity?

In today’s episode, hosts J.J. and April call upon branding expert and founder of Brand Builders Group, Rory Vaden, to help hash out the nuances of this public balancing act. Whether you're an entrepreneur, a professional, or just looking to build your online brand, Rory is here to offer practical strategies and tips to seamlessly integrate your personal experiences with your professional persona on social media. Listen in and learn how to showcase all aspects of your life while still presenting a cohesive, authentic brand to the world!

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