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Marketing Made Simple

#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media

Feb 28, 2024
34:09
Snipd AI
Learn how to balance your personal and professional brands on social media with insights from branding expert Rory Vaden. Discover the challenges of maintaining authenticity online, the influence of executives' personal brands on company success, and the power of personal branding to build trust and connection with customers. Dive into strategies for building credibility through testimonials and education while automating trust effectively.
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Podcast summary created with Snipd AI

Quick takeaways

  • Balancing personal and business branding is vital for online presence authenticity.
  • Leveraging testimonials and case studies can significantly impact consumer spending decisions.

Deep dives

Importance of Storybrand Certified Guide Program

The Storybrand Certified Guide program aims to help freelance marketers and marketing agencies overcome business growth challenges. By becoming certified, individuals gain instant value, leading to increased business opportunities and improved flexibility in work-life balance.

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