Learn about the importance of inclusion in marketing. Explore inclusive resources at a camp for neurodiverse students. Discover how Nashville Children's Theater creates an inclusive environment. Find out about the theater's inclusive initiatives and suggestions for marketing inclusively.
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Quick takeaways
Nashville Children's Theater offers a social story resource to help children with unfamiliar events, showing their commitment to inclusivity.
The theater provides a sensory-friendly environment with tools for regulating sensory experiences and offers 'Try It Again' passes to ensure a positive experience for all patrons.
Deep dives
Creating a Sense of Belonging through Inclusive Resources
Nashville Children's Theater provides an inclusive and welcoming experience for all campers. They offer a social story, a PDF guide that helps children with unfamiliar events. This resource, originally designed for neurodiverse students, is helpful for any child who is unsure about what to expect. It includes detailed instructions and photographs that give assurance to both children and parents. Nashville Children's Theater's effort to make this resource available to all campers shows their commitment to inclusivity.
Inclusive Features in Main Stage Performances
Nashville Children's Theater ensures their main stage performances are sensory-friendly. They have a designated sensory room in the rear of the auditorium that provides tools for regulating sensory experiences. This includes options such as noise-canceling headphones, push walls, weighted blankets, and trampolines. Additionally, they offer neuro-inclusive performances where audience members can freely react to the story onstage. The theater also provides 'Try It Again' passes for patrons who may need to reschedule a show, reducing stress and ensuring a positive experience for all.
Promoting Inclusivity in Marketing Efforts
To further promote inclusivity, Nashville Children's Theater can enhance their marketing by creating a specific section on their homepage highlighting their inclusive efforts. They can share stories of inclusivity and feature families who have benefited from their services. Additionally, they can dedicate every fifth social media post to stories of inclusivity or features of their sensory room. Including inclusive facts in their email updates can also remind patrons of the safe and welcoming environment provided by the theater.
Marketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make their customers feel seen and valued?
In this Deep Dive episode, host April Sunshine Hawkins delves into the realm of inclusive marketing, drawing inspiration from Sonia Thompson’s interview in our last episode (Episode #139). Through her recent experiences with Nashville Children's Theatre, April explores how marketing can be tailored to be more welcoming of neurodiverse audiences. She underscores the importance of embracing all diversity in marketing and offers creative strategies for businesses to help their customers feel a sense of belonging. Tune in for insight and ideas on how you can start expanding your efforts to cater to a wider audience!