Marketing Made Simple cover image

Marketing Made Simple

Latest episodes

undefined
Apr 19, 2023 • 29min

#96: 7 Ways AI Can Save You Time and Money

Many people think that AI is only capable of writing text – but in reality, it can do much more. With its complex and intuitive algorithms, AI is capable of a wide range of tasks, including language translation, tech support, analyzing data, and even coding! But unless you know how to use AI and the different ways you can apply it, you won’t experience the time and money-saving benefits it has to offer.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Stacey Moore. Stacey has been using AI in her business long before most of us had heard of AI and is thought leader in this space. Whether you're looking to automate your workflow, streamline your communication, or simply explore the capabilities of modern AI, this episode is for you! Tune in now to learn 7 ways AI can help your business save time and money (and do more than just writing!).   You can contact Stacey Moore directly at MarketingMadeSimple.com/Stacey-Moore-Studio   --   Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable resource to help you grow your business, join the community at BusinessMadeSimple.com.   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Apr 12, 2023 • 33min

#95: How ChatGPT Can Make Your Marketing Easier

Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable resource to help you grow your business, join the community at BusinessMadeSimple.com.   --   If you’re not already using ChatGPT in your marketing, chances are you will be soon. This AI-powered tool has taken the business world by storm, accumulating a jaw-dropping 100 million users in just 2 months! It's no wonder why ChatGPT is making waves and transforming how people work, making content creation faster and more efficient than ever before. But like any other tool, ChatGPT should be used properly or it can do more damage than good.   Join J.J. and April for today’s episode where they chat with StoryBrand Certified Guides and Agency Owners, Katie Lantukh and Jay Owen, about how to use ChatGPT for marketing purposes. You’ll learn practical tips on how to use (and not use!) the chatbot to create your marketing copy. Katie and Jay share specific examples of how they would use ChatGPT to create collateral like social media posts and emails, including the prompts and edits they would use in the process. Tune in now to discover how ChatGPT can speed up your content creation, making your marketing easier and more efficient!   Access the video of this conversation and follow along with April, Katie and Jay at Storybrand.com/ai/.   Contact Katie Lantukh directly at MarketingMadeSimple.com/KatieLantukh and Jay Owen at MarketingMadeSimple.com/BusinessBuilders.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Apr 5, 2023 • 22min

#94: Is AI Friend or Foe? How to Make it Work for Your Business!

Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes…     Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using Storybrand’s messaging and business growth frameworks   We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide.   --   Are you unsure about whether artificial intelligence (AI) is a friend or a foe for your business? With all the hype around AI, you’re probably starting to consider what AI could mean for you. If you’re a business owner, you might be wondering if AI could help you cut costs and save time. And if you’re a marketer, you might be feeling excited about using AI - or you might be afraid that robots could take over your job.   In today’s episode, J.J. and April bring on a special co-host, Macy Robison, Director of the StoryBrand Guide Program, to discuss the hot topic of AI. Macy shares ways that business owners and marketers alike can start to see AI as a friend that can help them save time and jumpstart creativity. Business owners can be confident experimenting with AI and marketers can rest assured knowing that AI can’t replace the human brain’s ability to strategize and decide when and how to use AI-generated content. Tune in now to learn how AI could be the friend you didn’t know you needed!   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Mar 29, 2023 • 31min

#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes…     Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using Storybrand’s messaging and business growth frameworks   We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide.   --   Have you ever written something for your brand or someone else’s, only to re-read it and think it sounded “off?” When that happens, it’s usually because you strayed from the brand's personality. While clarity is the most important thing in marketing, marketers must also realize that having a consistent brand personality matters – and this becomes more and more important the larger your brand becomes.   In today’s episode, J.J. and April talk with Jen Hatmaker and Heather Adams about why brand consistency matters. As a best-selling author, podcast host, and well-known speaker, Jen shares that as her platform grew, she realized she needed to invest in public relations. That’s where Heather came in! Heather is the Founder and CEO of Choice Media Communications and has helped Jen grow her platform while maintaining a consistent brand message. Tune in now for key insights on public relations, how to tell a cohesive story, and how staying “on-brand” can help you build trust and loyalty with your target audience.   Join Heather, Jen, and J.J. live at the Choice Summit April 13-14, 2023 in Nashville. Register at ChoiceMediaCommunications.com/Choice-Summit-1 and get the steps you need to grow as a busy entrepreneur.    Take a deep dive with Jen Hatmaker's "Me Courses" covering categories where Jen has seen the most life change in herself and in others. Register now at MeCourse.org/Me-Course-Products.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  
undefined
Mar 22, 2023 • 28min

#92: Product Boss—How to Market & Grow Your Product-Based Business

Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides.The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using StoryBrand’s messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide.   --   If you’re a product-based business, generating sales can be a challenge. Like most creators and inventors, you probably started off making your products in your garage and selling them anywhere you could! But as your business grows, how do you know which products you should focus on selling and what selling opportunities are going to be most profitable?   In today’s episode, J.J. and April talk with Jacqueline Snyder and Minna Khounlo-Sithep, founders of the Product Boss and co-hosts of the top-ranked podcast, Product Boss. Jacqueline and Minna are experts in growing product-based businesses and join us today to give us specific tips for all of the creators, inventors, and artists out there looking to grow sales. Tune in now to learn how going deep instead of wide, focusing on best-sellers, and telling the right story to the right customers can help you make more profit this year.   Follow and listen to the Product Boss at TheProductBoss.com/Podcast.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Mar 15, 2023 • 27min

#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step

Great news for all small business owners out there! Donald Miller's new book, "How to Grow Your Small Business", is now available and it's filled with practical tips and strategies to help you take your business to the next level.   To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout.    Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today!    --   Are you tired of seeing dismal results from your marketing efforts? It’s frustrating to waste time and money creating a marketing strategy that you think will work – only to watch it fall flat. The initiative that was supposed to make you money ends up costing you! To make matters worse, you’re not sure what you’re doing wrong and how to fix it.   In today’s special episode, Donald Miller is back for a second week sharing from his most recent episode of the Business Made Simple Podcast all about how you can create an effective sales funnel. From optimizing your website to creating valuable lead generators and email sequences, you'll gain practical insights and insider tips that you can put into action right away. You don’t have to settle for mediocre results – tune in now and learn how to create a sales funnel that drives massive revenue for your business and clients.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Mar 8, 2023 • 30min

#90: Donald Miller—6 Steps to Growing Your Business Without the Stress

Every business owner knows it: running a business can be crazy stressful. Between managing finances, handling sales and marketing, and keeping up with a never-ending to-do list, it can feel like you're drowning in things to do and decisions to make. To make matters worse, many of the solutions offered to small business owners cost a fortune and don’t work.   In today’s episode, our ultimate marketing crush, Donald Miller, joins J.J. and April for a special episode to show you that growing your business doesn’t have to be overwhelming or confusing. When you know how to grow the 6 key parts of your business, you can grow your business with confidence and ease. Listen in to learn the 6-step framework Donald Miller reveals in his upcoming book, "How to Grow Your Small Business", which releases next week!   This is the last week to pre-order "How to Grow Your Small Business" at GrowYourSmallBusiness.com/Podcast and get access to three amazing pre-order bonuses valued at over $1,000:   1) An Audio Summary of the Book: Get a 70-minute audio summary delivered straight to your inbox when you pre-order.   2) The StoryBrand Website Checklist: Turn your website into a sales machine that turns visitors into paying customers.   3) The Business Growth Bootcamp (Live Virtual Event):  Ramp up your business growth with live training from Donald Miller, J.J. Peterson, and special guest Amy Porterfield.   Don't miss out and pre-order now at GrowYourSmallBusiness.com/Podcast.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Mar 1, 2023 • 33min

#89: Tim Arnold—Marketing Showdown: Clarity vs Creativity

In the world of marketing, it's often a delicate dance to strike the right balance between different messaging tensions. On one hand, you want to be clear and concise in your messaging, but on the other hand, you also want to be creative and engaging. You want to display authority, but you also want to demonstrate empathy and build connection with your audience.   In today’s episode, J.J. and April talk with Tim Arnold, President of Leaders for Leaders and longtime friend of StoryBrand. Tim explains the 3 main tensions that marketers face when crafting their messaging and provides practical tips for finding the right balance. Listen in now to learn how embracing both sides of each tension will help you create marketing that both resonates with your audience and drives results.   Get more great insight from Tim around "both/and" thinking at TimArnold.ca. You can also access Tim's free PDF printout of the 3 Healthy Tensions discussed in today's episode here (or copy and paste the link below): https://drive.google.com/file/d/1kqd3omvAMcWGLFC_CAHtG4VomsNGmuFx/view?usp=sharing   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Feb 22, 2023 • 31min

#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE   --   Do you get overwhelmed when new technology starts sounding like a foreign language? That’s how a lot of people feel about Web 3.0. The concept isn’t easily understood, which makes people assume it’s probably going to be irrelevant to them. But the truth is, Web 3.0 is here to stay and is going to have a major impact on digital marketing.   In today’s episode, J.J. talks with Steph Taylor, host of the Imperfect Action podcast and owner of a million-dollar online business. Steph helps J.J. explore the exciting new world of Web 3.0 and why it's going to matter for marketers. If you’ve ever been frustrated by Instagram algorithms or the power that other digital marketing platforms have over your marketing efforts, you’ll love hearing how Web 3.0 is going to change all of that. Listen in now to learn why Web 3.0 matters for you and how you can leverage it to serve more customers!   Listen to and follow the Imperfect Action podcast at StephTaylor.co.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
undefined
Feb 15, 2023 • 32min

#87: Emily Thompson—How to Build the Business and Life You Want

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE   --   Does your business feel more like a prison than a playground? If so, you’re not alone. Many entrepreneurs feel like their business is sucking the life out of them and their dream of having freedom and flexibility has slowly slipped away. But most entrepreneurs get into business because they want to live life on their terms. How can you run a successful business and build the life you want simultaneously?   In today’s episode, J.J. and April talk with Emily Thompson, host of the award-winning Being Boss podcast. Emily shares tips for how to run your business instead of your business running you. You’ll learn how finding clarity, making strategic choices, and taking a step back can help you pivot your business away from feeling like a prison so you can start making it feel like a playground. Listen in now to learn how to build the business and life you want!   Listen to and follow Being Boss at BeingBoss.club/Podcast. Click the link below to download and create your dream day using Emily's free PDF: https://beingboss.club/wp-content/uploads/2017/09/BeingBoss_IDEALDAY.pdf   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode